Lotte Chilseong Beverage unveils 'Kloud PURINE CUT DOWN' with significantly reduced purine content

*This content was translated by AI.

Lotte Chilseong Beverage announced on the 6th that it is launching 'Kloud PURINE CUT DOWN,' a beverage with significantly reduced purine content.

Lotte Chilseong Beverage noted that as interest in health and wellness has spread across consumers' daily lives, self-management has become a key consumption criterion beyond just a lifestyle. In response to these changing consumer trends, the company planned this new product, Kloud PURINE CUT DOWN, to offer an option that meets new drinking needs.

The core attribute of Kloud PURINE CUT DOWN is its reduced purine content. Purine is a component naturally found in foods and other items, known to affect uric acid production, which can cause gout. This new product uses a physical purine removal process leveraging the 'Poseidon System' (an advanced system for activated carbon dispersion and mixing), reducing purine content by approximately 90% compared to similar alcoholic beverages, to less than 0.5mg per 100ml.

While lowering purine content through such advanced processes, Kloud PURINE CUT DOWN focuses on achieving the taste and drinking experience expected of traditional alcoholic beverages by finely adjusting manufacturing conditions to complete a balanced flavor profile. The product has an alcohol content of 4 degrees and is a zero-sugar beverage with a non-burdensome calorie count of 29kcal per 100ml, which is 25% lower than similar alcoholic drinks.

In line with the launch of Kloud PURINE CUT DOWN, Lotte Chilseong Beverage plans to reveal a new advertising campaign. This advertisement features actor Lee Jun-hyuk, whose distinctive deep and trustworthy voice announces the arrival of Kloud PURINE CUT DOWN, which is set to become a new genre in the alcoholic beverage market. The video showcases the product's key features, such as '0% sugar,' '25% lower calories,' and '90% purine cut,' with a close-up camera moving across the product packaging in a visually appealing manner.

A representative from Lotte Chilseong Beverage stated, "The new product 'Kloud PURINE CUT DOWN' targets the consumer trend of selecting products based on one's own criteria, including ingredients and calories, not just taste." The representative added, "It is a product that has reduced purine content to the level generally labeled as 'purine zero' in the Japanese alcoholic beverage industry, without compromising the inherent taste and drinking satisfaction of alcohol, making it a special product with high completeness in every aspect."

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*This content was translated by AI.