"A festival for enthusiasts that opens just once a year"… Volkswagen Korea hosts Golf Treffen

*This content was translated by AI.View Original

Volkswagen Korea successfully held the "2026 Golf Treffen Korea," the brand's flagship owner event, at Everland Speedway in Yongin, Gyeonggi Province on the 17th. Now in its fourth year, this event was held on a circuit to commemorate the 50th anniversary of the GTI, the high-performance version of the Golf. The gathering featured 100 Golf models spanning various generations from older to latest versions, and was attended by approximately 300 owners and their families.

"Treffen," which means "gathering" in German, is a name derived from the world-famous GTI owner festival that began in Austria in 1982. Marcus Butros, Senior Vice President of Volkswagen Sales International, was specially invited to the event to introduce new vehicles and add to the occasion.

A variety of programs allowing direct participation by owners were held on site. Participants enjoyed "Golf Hot Lap," where they drove Golf GTIs through a slalom course to measure lap times, and "GTI Taxi," where they rode in cars driven by professional drivers to experience the circuit's dynamic driving performance. Additionally, mini electric vehicle experiences for family visitors and voting for the "Best Golf Award" to select the finest Golf also received great response.

In particular, key new car plans that captured the attention of domestic auto enthusiasts were announced through this event. First, Volkswagen's high-performance hatchback, the "Golf R," officially confirmed its return to the domestic market after approximately 11 years since 2015. Pre-orders will begin by year-end, with sales starting in early next year. Alongside this, the "Golf GTI Dark Moss Limited Edition" was also unveiled to commemorate the 50th anniversary of the GTI's birth and its 20th anniversary of domestic launch. This limited-edition model, featuring a deep green Dark Moss Green color, will be released in Korea in November with a limit of 100 units and is expected to be sold at a price range in the 50th million won bracket.

Volkswagen Korea stated that this event has become a core venue where the brand and customers share and communicate their unique culture, going beyond a simple automotive event.

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*This content was translated by AI.View Original