Hyundai Motor’s All-New Tucson: Value-Oriented Trims ‘Plummet’… Examining the Price List That Jumped by 3 Million Won

*This content was translated by AI.View Original

As Hyundai Motor launched new models of its popular compact SUV, the “All-New Tucson,” and the Tucson Hybrid, it completely restructured its model lineup and significantly raised prices. While the company streamlined previously complex grade classifications and expanded the latest features, the complete disappearance of the basic grades that had been popular for their affordable pricing has substantially increased the actual purchase burden felt by consumers.

The most noticeable change is the complete disappearance of “Modern” and “Premium,” which were the lowest-priced lower grades. Instead, four core grades—“H-Pick,” “Exclusive,” “XRT,” and “Inspiration”—have established themselves as the main trims. As expected, prices have risen. The issue is that this has caused the entry price range, which had been the lowest when purchasing a car for the first time, to jump sharply, significantly raising the barrier to entry for budget-conscious consumers.

A specific comparison of the price lists clearly reveals how large the price increases are. For the Hybrid model, last year’s most affordable Modern grade started at 32.7 million won after tax benefits, but the new model’s starting H-Pick grade is set at 36.15 million won, representing a substantial increase of 3.45 million won. The top-tier Inspiration grade also became 4.09 million won more expensive, rising from 38.61 million won to 42.7 million won. Similarly, the starting price for the regular gasoline turbo model rose by 3.35 million won, from 28.05 million won to 31.4 million won, and the top-tier grade increased by 3.83 million won, from 34.07 million won to 37.9 million won.

Of course, with the price increase, larger displays and various advanced safety features and convenience options are now standard, improving the overall quality of the vehicle. However, the disappearance of the practical models that could be driven without financial burden due to their low prices is a painful point that may make consumers hesitate to purchase. The Hyundai Tucson, which has been gaining attention as a compact SUV following the Avante. It is a time to see what changes will occur in its sales strategy.

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*This content was translated by AI.View Original