Samsung Electronics Chairman Lee Jae-yong visits UAE to explore new business opportunities and encourage local employees

*This content was translated by AI.View Original

Samsung Electronics Chairman Lee Jae-yong is accelerating efforts to tap into the Middle East market by visiting the United Arab Emirates (UAE) to seek new business opportunities and encourage local employees.

Samsung Electronics announced on the 22nd that Lee (Chairman) inspected the construction site of the Al Dhafra gas-fired power plant in Abu Dhabi, UAE, on the 21st (local time). The Al Dhafra power plant is a large-scale infrastructure facility being built by Samsung C&T in a consortium with local construction companies, and is expected to become a key power source for cutting-edge industries such as AI data centers in the future. Lee (Chairman) met with executives from Samsung C&T and Samsung E&A to discuss strategies for securing future growth drivers in response to changes in the Middle East market.

Recently, the Middle East has rapidly emerged as a hub for cutting-edge future industries, including semiconductors, AI, and ICT, going beyond construction and plants. Lee (Chairman) has consistently visited sites such as the Riyadh Metro in Saudi Arabia in 2019, the Barakah nuclear power plant in the UAE in 2022, and last year’s Israel R&D center and construction sites in Egypt and Saudi Arabia, strengthening his network with top local officials. Currently, Samsung Electronics is participating in the construction of open-ran infrastructure for Saudi Aramco, while its EPC affiliates are carrying out large-scale projects worth tens of trillions of won, including the Barakah nuclear power plant.

Lee (Chairman) had lunch with employees at an on-site cafeteria, listening to their concerns and emphasizing safety. In particular, he delivered encouraging gifts and gift certificates to 730 people, including employees dispatched to nine Middle Eastern countries where the political situation is unstable due to geopolitical conflicts, and their families in Korea, conveying his gratitude.

Lee (Chairman) has consistently maintained close communication with the field, sending gifts to long-term overseas assignees who cannot return home for holidays and employees from large families. During this visit as well, Lee (Chairman) emphasized that “the company always prioritizes your safety and health,” while also urging them to “take bold and challenging steps and make history with a fierce competitive spirit.”

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*This content was translated by AI.View Original