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Nongshim-LA Top Restaurant Collaboration Expands Shin Ramyun Gourmet Experience

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/Photo=Nongshim
/Photo=Nongshim

Nongshim operated a booth commemorating the 40th anniversary of Shin Ramyun at "101 Best Restaurants in LA," a gourmet event hosted by the Los Angeles Times, held on the 23rd and 24th (local time) at Barker Hangar in Santa Monica, California.

The Shin Ramyun booth featured a tasting lounge with a Korean atmosphere, as well as a photo zone utilizing large Shin Ramyun packages and a 40th-anniversary commemorative sculpture.

In particular, Nongshim captured the attention of visitors by unveiling "Shin Ramyun Special Recipes" developed in collaboration with chefs from renowned LA restaurants at the tasting lounge. The Shin Ramyun Special Recipes were co-developed with Kim Ji-hee, owner-chef of "Perilla LA," a Korean restaurant that has been listed among the "Top 101 Restaurants in LA" selected by the Los Angeles Times for four consecutive years from 2023 to 2026.

Local chefs and food industry professionals sample the special Shin Ramyun menu, developed in collaboration with Perilla LA, at the Nongshim booth's tasting lounge during the Los Angeles Times "101 Best Restaurants in LA" event. /Photo=Nongshim
Local chefs and food industry professionals sample the special Shin Ramyun menu, developed in collaboration with Perilla LA, at the Nongshim booth's tasting lounge during the Los Angeles Times "101 Best Restaurants in LA" event. /Photo=Nongshim

The collaboration menu consisted of two items: "Shin Ramyun Original with Octopus and Slow Roasted Tomato," which pairs Shin Ramyun with octopus and roasted tomatoes, and "Shin Ramyun Rosé with Burrata and Kim," which adds burrata cheese and seaweed to Shin Ramyun Rosé. Nongshim proposed diverse gourmet experiences through menus that reinterpreted the signature spiciness and umami of Shin Ramyun using local chefs' culinary techniques.

A Nongshim official, speaking by phone with this outlet, said, "It was a meaningful opportunity to introduce new culinary possibilities for Shin Ramyun through collaboration with renowned local chefs in the United States."

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*This content was translated by AI.View Original

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