MINI Korea selects actor Lee Jong-won as ambassador for 'JCW Pack'… A harmony of dynamism and individuality

*This content was translated by AI.View Original

MINI Korea announced on the 2nd that it has selected actor Lee Jong-won as the official ambassador for its new trim, the 'JCW Pack,' which is designed to allow customers to experience the sensibility of its high-performance brand more closely in their daily lives, and will begin full-scale communication activities.

The JCW Pack, launched last October, is a new trim that combines MINI's unique identity with JCW's distinctive sporty design and driving specifications, presenting an attractive alternative between standard models and the top-tier high-performance JCW model. The exterior actively incorporates black high-gloss details and exclusive design elements to emphasize a dynamic impression, while the interior features a JCW-specific steering wheel and sports seats to amplify its sporty sensibility.

In terms of driving performance, it comes standard with adaptive suspension that adjusts damping force according to road conditions to enhance ride comfort and driving stability. This is combined with JCW sports brakes, a 7-speed Steptronic Sport double-clutch transmission, and paddle shifters to deliver powerful braking force and an intuitive, quick-shifting feel.

Actor Lee Jong-won, who has proven his own individuality and sophisticated style through various works, is well known for his exceptional fashion sense. MINI Korea selected him as its ambassador, judging that Lee's refined image perfectly aligns with the unique and sporty sensibility of the JCW Pack.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.View Original