"Find the Villain Kanchu" Lotte Wellfood Holds Consumer-Participation Mission Event

*This content was translated by AI.View Original

Lotte Wellfood announced on the 3rd that it will run a unique consumer-participation event called "Find the Villain Kanchu," utilizing its representative chocolate snack, Kanchu, from the 9th of this month through January 17 of next year. Following last year's online and offline event, in which consumers verified their own names engraved on snacks and received a strong response, this year's campaign features an interactive promotion where consumers become the protagonists of a story and solve missions.

The event is designed around a worldview in which consumers help Kani and Choni, who have departed for Chocolate Land to save the Earth from lost love, by finding the villain who stole the elixir of love, thereby enhancing consumer immersion. Accordingly, consumers take on the role of detectives, disguised as the Kanchu characters Kani and Choni, tasked with directly finding 10 types of villain characters such as "Kana," "Chona," and "Chonin" that are randomly hidden inside the products.

In particular, in addition to the villain characters, the event adds an element of fun by including a "Love Elixir" snack produced specially in pink, which is highly scarce. To help consumers easily distinguish the event products, a dedicated package featuring the villains on a purple background will also be introduced. Consumers wishing to participate can enter via the QR code printed on the product packaging or post a verification photo of the Kanchu they found directly, along with required hashtags, on their personal Instagram accounts.

Lotte Wellfood has prepared generous prizes for consumers who actively complete missions. Among consumers who find all 10 types of villains and enter, one person will be selected by lottery to receive an "LG StanbyME 2 MAX," while three people who find seven types will be provided with a "DJI Osmo Pocket 4" camera. Consumers who verify five types will receive a "2027 Villain Kanchu Calendar," and one consumer who finds the rarest item, the Love Elixir Kanchu, and enters will be gifted a "Tiffany & Co. Return to Tiffany Necklace and Bracelet Set."

A Lotte Wellfood official explained that when 550 Hangul names were engraved on Kanchu last year, consumers voluntarily shared videos of finding snacks with their own names on social media, generating significant buzz. Citing this support, the company stated its plan to continue strengthening two-way communication with consumers by incorporating storytelling this year, allowing them to enjoy not only the pleasure of eating but also the experience of exploration, going beyond simple tasting.

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*This content was translated by AI.View Original