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Lotte Wellfood is generously returning the national love it has received through its flagship brand 'Pepero' to society, widely spreading ESG management and positive influence.
On the 5th, Lotte Wellfood announced that it successfully opened 'Lotte Wellfood Happy Home No. 14,' the fruit of its representative social contribution program, at the Bucheon Women's and Youth Center in Bucheon City, Gyeonggi Province.
The name of the newly opened No. 14 store is the 'Bucheon Rainbow Pepero Playground.' Lotte Wellfood meticulously carried out a full renovation of the youth cultural space at the Bucheon Women's and Youth Center, which had long suffered from aging facilities and a lack of cultural infrastructure since its opening in 2005, gifting children a dreamlike space.
Happy Home No. 14 is located on the fourth floor of the center and boasts a comfortable environment of approximately 316 square meters (about 96 pyeong). It features a play zone called 'Funit' where physical activities and games can be freely enjoyed, a dance practice room called 'Dance Together' to fuel youth passion, and a music activity space called 'Music Together' that allows for ensemble playing and instrument performance. In addition, a lounge space was carefully created to ensure free communication and comfortable rest, completing a complex cultural shelter where local youth can enjoy themselves with peace of mind.
The 'Lotte Wellfood Happy Home' is a representative social contribution program that has continued for 14 years this year, supporting vulnerable children's centers annually since the first store in Wanju County, Jeollabuk-do, in 2013, using Pepero sales revenue. Beyond simple space support, it also operates integrated care programs such as nutritional support 'Happy Box' and cultural experience 'Happy Picnic.'
CEO Suh Jung-ho expressed his hope that Happy Home No. 14 would become a free space for youth and voiced his continued commitment to social contribution.
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