Kia Expands Welfare Network to Regions Facing Local Extinction Crisis… 'Move2U' Extended to Suncheon, North Jeolla Province

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Kia will expand the target area of its customized social contribution program 'Move2U' to Suncheon County in North Jeolla Special Self-Governing Province. The program is designed to support elderly residents in local extinction crisis regions who face difficulties in securing daily necessities due to a shortage of distribution facilities. Kia held an event to mark the expanded operation of Move2U at the "Daesi Cheongchun-gwan" (Second Youth Center), a village life hub in Ingye-myeon, Suncheon County, with the attendance of officials from the Ministry of the Interior and Safety, North Jeolla Province, and Suncheon County, as well as local residents. The company has officially begun providing services.

Move2U is a program that supports elderly residents in areas where nearby grocery stores have disappeared due to population decline, enabling them to easily purchase food and essential daily goods. The program utilizes Kia's purpose-based mobility vehicle, the 'PV5 Cargo,' for deliveries and is being carried out based on the local extinction response mutual cooperation agreement signed with the Ministry of the Interior and Safety in March. Following Uiseong County in North Gyeongsang Province in July, Suncheon County was selected as the second operating area due to its shortage of marts and convenience stores and an elderly population that accounts for nearly half of the total population.

Kia will deploy two PV5 Cargo vehicles, which feature a low-floor structure and wide cargo space, to seven myeon (townships) and 65 villages within Suncheon County. Goods will be delivered to hubs with high resident accessibility, such as village community centers or senior citizen homes, where residents can conveniently purchase daily necessities at reasonable prices.

Based on the experience and know-how accumulated through its previous operations in Uiseong County, North Gyeongsang Province, Kia plans to provide services tailored to the local conditions and resident needs of Suncheon County. In addition, the company intends to contribute to expanding social interactions among the elderly and revitalizing the local community by linking integrated care programs with its operations.

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*This content was translated by AI.View Original