KT&G Makes Direct Entry into Kazakhstan's E-Cigarette Market

*This content was translated by AI.View Original

KT&G has launched its heated tobacco device, "FLEX," among other products in Kazakhstan.

The FLEX and FAIIM devices released in Kazakhstan are locally branded versions of the "lil AIBLE" and "AIIM" products currently sold in South Korea, tailored to fit the local market.

These products will be supplied exclusively to Almaty, Kazakhstan's largest city. KT&G plans to gradually expand its local distribution network going forward.

In addition, the company intends to broaden its engagement with local consumers by operating a FLEX brand flagship store at Forum Mall, a large shopping center located in Almaty.

This launch is part of KT&G's global market expansion strategy, following the company's recent securing of an independent commercialization foundation for certain products in its overseas NGP (Next Generation Products) business this year. Centered on its local subsidiary in Kazakhstan, KT&G has continuously strengthened its business foundation. Through initiatives such as establishing a local production plant and expanding its distribution network, the company has worked to increase its market share and profitability, thereby enhancing its overall business competitiveness.

A KT&G official told this outlet via phone, "We consider the launch of FLEX and FAIIM in Kazakhstan a new starting point for expanding our global NGP business. We will continue to strengthen it as a key growth driver for KT&G."

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*This content was translated by AI.View Original