*This content was translated by AI.
Appear in ads for biggest sports event in the U.S. following Oscar nominations
Lee Jae-jae (Kim Eun-jae, 34) who composed and sang "Golden," which was nominated for the Academy Award for the Netflix animation "K-Pop Demon Hunters," will appear in an advertisement for the Super Bowl (February 9), the largest sports event in the United States.
According to the U.S. entertainment media People on the 21st (local time), Lee Jae sings Phil Collins' 1984 hit "Against All Odds" in a Super Bowl commercial for electrolyte beverage brand Liquid I.V.
In the teaser video released exclusively by People, Lee Jae presents classic rock masterpieces with the concept of "Tiny Vanity Concert" on the toilet. This is an expression of "a daily and private moment when people recharge and get back on their feet," taking advantage of the fact that toilets are a regular stage for single-person concerts.
Lee Jae said, "It's a really symbolic song. "Who doesn't know this song?" he said. "I felt a lot of pressure, but I did my best to make this song live properly."
The message of patience and overcoming adversity in Phil Collins' song, released in 1984, is in line with the theme song "Golden" of "K-pop Demon Hunters." EJAE explained, "It felt like fate to sing these lyrics," adding, "Like 'Golden', it is a song with determination to 'Don't give up.'
"As a singer, it is essential to stay hydrated," he said. When I sang a difficult song like "Against All Odds," I had Liquid IV by my side, he said. "It is a must on the red carpet. Thanks to the electrolyte, we can maintain moisture for a long time," he added.
The Super Bowl commercial is a premium commercial that is known to cost about 8 million dollars (about 11.7 billion won) in 30 seconds. This year's Super Bowl will take place in New Orleans on Feb. 9 (local time), with the full advertising of Liquid IV scheduled to be released on Feb. 2.
It is a more meaningful time for Lee Jae. This is because "Golden," which he composed and voices the main character Rumi, was nominated for an Oscar announced on the 22nd. Kedeheon was nominated for feature animation and theme song. In this interview before the announcement of the candidate, Lee Jae said, "I'm really nervous. "I will be with my fiancé," he said. "I will follow life as it leads without expectations."
It also announced that songs written for other artists will be released, signaling that a solo single will be "coming soon." He said, "I want to continue to improve my songwriting skills. "Composition is my artistry and I will never stop," he said. "I will release songs with K-pop and pop and my voice, and some will come out through other people's voices."
Meanwhile, Netflix has confirmed that it will release a sequel to the most-watched movie ever, K-pop Demon Hunters, in 2029. "Musically, I want to explore traditional Korean sounds more deeply. I really want to experiment with pansori," he said, expressing his expectations.
Last year, Lee Jae toured major U.S. stages, including SNL, The Jimmy Fallon Show, Macy's Thanksgiving Day Parade, and Dick Clark's New Year's Eve performance.
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*This content was translated by AI.
