BTS "Arirang"'s all-time high score. Bang Sihyuk's "3 Strikers."

*This content was translated by AI.

Following the No. 1 spot on the U.S. Billboard 200, the No. 1 spot on the "Hot 100," and 13 of the 14 tracks on the album are on the "Hot 100" chart. BTS's fifth studio album "ARIRANG" is writing an unprecedented record in K-pop history. HYBE and Big Hit Music explained on the 2nd that Bang Si-hyuk, who served as the executive producer as the secret to the album's success, played a major role.

In 2025, ahead of the production of BTS's comeback album, Chairman Bang Si-hyuk held a mega song camp in the United States. Song Camp is a method of inviting numerous producers to one place, renting a studio for a long time, and then immersing themselves in music work to produce results. Songcamp, which requires the participation of talented famous producers and large-scale capital investment, became a difficult way to find in the mainstream American music industry in the 2000s. It gradually disappeared as the limits of the capital power of record labels and the work in personal space expanded.

Under these circumstances, BTS's song camp for its comeback album, which has become a global IP, has been a hot sensation in the American music industry. In the Song Camp, which was held several times, only 200 to 300 songs were collected to be included in the album, and the songs to be included in the album were finally selected by covering the jade stone from here.

The entertainment industry analyzes this as a cross-section where the status of K-pop in the mainland U.S. has changed. The phenomenon of world-famous composers flocking to put their names on the Korean boy group's comeback album is an example of how K-pop is soaring its status in the United States, the mainland of the music market.

HYBE explained, "In addition to BTS, the fact that Cortis and HYBE-Geffen Records' global girl group KATSEYE became sensational has had a great impact on the U.S. music market," adding, "The song camp itself received great attention as the 'export of K-pop methodology' that Chairman Bang has long insisted on."

In the album 'Arirang', extremely Korean elements were placed everywhere. "Joongmori," "Shopping Culture," and "Teacher Kim Koo" appear one after another in the lyrics of the track "Alien." Last month, BTS members appeared in the studio wearing indoor slippers while appearing on the famous American talk show "The Jimmy Fallon Show." "In Korea, people take off their shoes and wear indoor shoes when they come home," he said, presenting the host with indoor shoes. When performing the title song "SWIM" at the Guggenheim Museum, the audience was seated on the floor, not on a chair or couch. After the performance, the cushion, which read "Keep swimming," was given to the audience as a gift. In other words, the Korean ondol culture, which is popular in some parts of the United States, has been announced.

The sixth track, "No.29," made people around the world listen to the most Korean bells. He threw a winning move that included the mysterious bells of King Seongdeok's new breed, which was created by casting technology in the Silla Dynasty, as a separate track. In the wake of this song, shoulder bags and hairpins, which collaborated with the National Museum Cultural Foundation's product brand "Mutes," have been released as official products and are selling like hot cakes around the world. Not only the sound of the new species of King Seongdeok, but also the pattern engraved on the bell became a fashion item.

The folk song "Arirang," which is grafted onto the first track "Body to Body," is leading to a group singing overseas. During the album production process, Chairman Bang told the members, "You are from a foreign country, and wouldn't you feel goosebumps when a superstar from your own country sings his country's folk songs in front of the world?" As an artist, it doesn't make sense to give up a moment that can impress you like that. The scene where people of different races from all over the world, with different skin colors, hair colors, and eyes, come together to sing "Arirang" with one voice will probably be an iconic scene that you won't see until you die," he was quoted as saying. As the members agreed with this opinion, the insertion of all Arirang songs became a reality, and Arirang chants are popping up from all over the world, as expected by Chairman Bang. HYBE explained, "This is an example of showing that it can be a hit product that everyone in the world likes when putting Korean elements into a sophisticated sensibility."

During the production of the BTS's comeback album, Bang Si-hyuk, chairman of the HYBE, gave a unique outlook on the BTS's new chapter. Chairman Bang reportedly said, "BTS will now become an icon like a tourist destination that everyone wants to see beyond the fandom." It has been widely known worldwide that BTS has grown with ARMY.Fandom name. It is a well-known fact in the entertainment industry that "Army" is the best example of "fandom economics" in which fan love goes beyond consumption to create an industry. Nevertheless, Chairman Bang Si-hyuk's "tourism theory" means that the BTS raised by ARMYs will cross the boundaries of fandom and grow into a group favored by people around the world.

As Chairman Bang predicted, BTS's comeback album has established itself as an album that people around the world want to hear at least once. This is also evidenced by figures. According to Spotify, a global audio and sound source streaming platform, the number of new listeners who first encountered BTS's music surged by more than 690% on the 20th of last month when the album was released. This means that there was this much waiting demand for listening to the album, as if everyone wants to go to a famous tourist destination, regardless of whether they like it or not. The industry analyzes this as "an indicator that shows the musical influence of the global public is expanding beyond the existing fandom." The title song "SWIM" was also played about 14.64 million times on Spotify alone on the first day of its release. It showed destructive power that exceeded the records of mega-hit songs "Butter" and "Dynamite" by 1.3 and 1.9 times, respectively.

The evaluation of foreign media also supports the 'tourism theory'. Rolling Stone UK said: "BTS is a cultural phenomenon. Arirang is a work of scale and completeness suitable for it, he said, giving it a perfect score. The Guardian said, "If a hit song like 'Butter' is a sign of trying to move to the Western mainstream, 'Arirang' is like inviting the world to a table they set up themselves. BTS fits its reputation as the world's most popular pop group."

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*This content was translated by AI.