The musical "The Fairy of Jangsu-tang", to the movie theater

*This content was translated by AI.

Baek Hee-na's original musical is coming to the theater.

Megabox (CEO Hong Jeong-in, Yoo Ah-seok) announced on the 5th that it will invest and distribute "Musical Jangsu-tang Fairy," which will be released exclusively in March, to capture family audiences across the country and continue the success of musical content.

Megabox Central Co., Ltd.'s investment distribution, "Musical Jangsu-tang Fairy," is a live family musical film of the same name based on Baek Hee-na's best-selling picture book "Sangsu-tang Fairy." It depicts a special day unfolding when Deok-ji, the main character, meets the fairy grandmother in the old and old neighborhood bath "Sangsu-tang." Based on pleasant imagination and warm emotions, it has been reborn as a live family musical film that can be enjoyed by anyone across generations.

The movie "Musical Jangsu-tang Fairy" faithfully utilizes the realism of the stage while adding cinematic breath through delicate camera work and editing. Audiences can watch the work more deeply with the detailed performances of actors, emotional lines, and vision that capture the actors' eyes in the center of the first row.

Megabox previously received and screened live Korean musical films such as "Hero: Live in Cinema," "Elizabeth: The Musical Live," and "Frankenstein: The Musical Live," attracting not only existing musical audiences but also movie audiences, and succeeded in succession.

In particular, following "Elizabeth: The Musical Live," which attracted more than 49,000 viewers, "Frankenstein: The Musical Live," which was released last year, achieved a record audience of 93,000. This is the number one live megabox musical production of all time, and the second live musical production of all time, following the "Phantom of the Opera: 25th Anniversary Special Performance," which attracted more than 100,000 viewers with its wide release in 2011.

Megabox plans to overcome the physical limitations of concert halls concentrated in the metropolitan area through the musical live film "Musical Jangsu-tang Fairy" and meet widely with family-level audiences across the country. Various events for children and family audiences will also be released sequentially.

A Megabox official said, "Musical live film content is attractive in that it combines the advantages of performances and movies to secure diversity in theater content while providing new values and experiences to audiences."

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*This content was translated by AI.