RBW, 'RBWithers the Master: K-POP Content Marketing' 1st Stage Fees

*This content was translated by AI.View Original

RBW, a global comprehensive content company, successfully completed the first phase of "RBWUS THE MASTER: K-POP Content Marketing" and presented a new model for practical entertainment education.

"RBWUS," a private certification process for the K-POP education program run by RBW, is an in-depth curriculum that encompasses theory and practice based on lectures from current experts. "K-POP Content Marketing" is designed so that students who wish to become content marketers can experience the entire process from planning to execution and strengthen their practical job capabilities.

The first K-POP Content Marketing course was held for about six weeks from February 21 to April 4, and field-oriented curriculum such as fandom analysis, marketing trend identification, artist data utilization, AI tool application, and content planning and production were operated every Saturday through offline classes. Students conducted practice based on marketing strategies used in the actual industry and improved their practical understanding.

In particular, in the last 7th session, we had time to present the K-POP content marketing plan produced by each student themselves. A high-quality plan was drawn based on each idea and strategy, and three outstanding participants were selected through screening. They will be given the opportunity to participate in content marketing-related projects by RBW artists in the future.

In addition, students who have completed this course will be issued a private certificate of "K-POP Content Marketer (Ministry of Culture, Sports and Tourism)" which is expected to function as a practical history that can be used for career paths in the entertainment field. An RBW official said, "The first phase of 'K-POP Content Marketing' was a process that went beyond simple theoretical education, directly experienced the planning capabilities required in the actual industry, and led to the creation of personal portfolios. In the future, we will continue to strive to cultivate next-generation entertainment talents through RBW's hands-on training," he said.

Meanwhile, information related to various educational programs operated by the RBW Education Content Project Team can be found through the official Naver Cafe and Instagram 'RBW EDU CAMPUS'.

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*This content was translated by AI.View Original