Lee Hae-in, 'Keyoff Director → General Manager of Kindergarten', has made a fresh start as a producer [Official]

*This content was translated by AI.

Creative director Lee Hae-in will take on a new challenge as a producer in 2026.

Lee Hae-in said on the 7th, "I established AMA in partnership with Kim J, CEO of Warner Music Korea."

Founded by Lee Hae-in, AMA stands for "All My Anecdotes," which means "all my anecdotes." Sense-driven entertainment that creates new artists based on narrative and existence and transcends reality and virtuality, local and global.

Lee Hae-in, who served as a CCO at AMA, previously proved her unrivaled planning ability by serving as the creative director of the girl group KISS OF LIFE. He also appeared as the director of the recently broadcast JTBC audition program "PRODUCT 7" (Project 7), and is also an executive producer of CLOSE YOUR EYES, a boy group that has been connected through the broadcast. In addition, former Warner Music Korea Director Kim J will join to add global business capabilities.

The move to lay the foundation for activities through strategic partnerships is also eye-catching. AMA has also signed partnerships with SLL and affiliated label Uncore, respectively. Through this, we continue to work on producing the album of Close Your Eyes, which we were in charge of, and maintain cooperation. The two companies are expected to maximize synergy in the music industry by sharing production know-how.

In response, an Uncore official said, "We are happy to share the new start of AMA led by CCO, a stakeholder with a unique sense, and CEO Kim J, a global expert," adding, "We will also give full support and cooperation for AMA."

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*This content was translated by AI.