* Translated by Papago

Starnews

"Korea's representative 'Poster Boy'". V's popularity realized by 英 fashion editor

Published :

Mun Wansik

*This content was translated by AI.

Group BTS V / 2025.12.17 / Photo = Kim Hwi-sun hwijpg@
Group BTS V / 2025.12.17 / Photo = Kim Hwi-sun hwijpg@

A British fashion editor who visited Korea around the birthday of V, a member of the BTS (BTS), chose V as the representative face of Korea.

Joseph Kocharian, a famous British fashion director and editor, visited Korea and released several impressive photos of V from entry to departure.

Having worked as a fashion editor at Rolling Stone UK and British lifestyle magazine HUNGER Magazine, he visited Korea at the end of last year. He posted an advertising photo of V on Instagram that caught the eye from entry to departure.

Joseph Kocharyan said, "To celebrate Taehyung's birthday, I gathered photos and videos of Taehyung's cool face that I saw on billboards and advertisements all over Seoul. V was the first face to meet and greet at the airport, and for me, he was simply a "poster-boy" and a representative face of Korea. Taehyung, happy birthday!"

"Poster Boy" means the main character of the poster, and at the same time, it means a person who freely expresses himself in the field of music and culture or a symbolic person in a new era. It shows that V, who found it in Seoul, left a strong impression on him.

Tirtir, Farada, in a photo posted by Joseph Kocharyan, in which V is participating as an ambassadorBrand ads such as Iscity, Snowpeak and Compose Coffee were included. In Seoul, where Joseph visited, as he said, V could be seen everywhere. Video and billboards celebrating V's birthday, as well as brand ads campaigning, adorned Seoul's landmarks, including airports, hotels, large buildings, subways, shelters, major streets in the city, parks, and the Han River.

Five wrapping buses celebrating V's birthday were operated on major roads in Seoul, and large sculptures modeled after V's appearance were installed on the Han River, Seongsu, and Yongsan, drawing attention. In particular, Myeong-dong, Seongsu, Gangnam, and Hongdae, which are frequently visited by tourists, have become more popular as places where V's face is easily seen. Many overseas fans even visited Korea on V's birthday to see this scene.

The International Business Times (IBT) noted V's selection as Paradise City Global Ambassador and noted the positive effects on the Korean tourism industry in the future.

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*This content was translated by AI.

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