Cortis Picks Friends of the NBA

*This content was translated by AI.

• Cortis" team that presents unconventional music..I feel a sense of sympathy for the NBA's spirit of challenge."NBA "To give fans around the world an experience that combines the artistry of basketball and K-pop"

The group CORTIS takes the lead in promoting the American Professional Basketball Association.

The National Basketball Association (hereinafter referred to as the NBA) announced on the 18th (local time) that Cortis (Martin, James, Ju Hoon, Sung Hyun and Gunho) was selected as the Friends of the NBA.

Friends of the NBA is a program in which the NBA collaborates with celebrities and influencer in the Asia-Pacific region to communicate with fans around the world in a new way. The five members will participate in various activities, including attending games and official events, content production, joint development of brand clothing and MD, and participation in league promotion. It is expected to show collaboration that breaks the boundaries between sports and music.

Cortis said, "Joining Friends of the NBA is a milestone that I never imagined could be achieved at the beginning of my debut. With "Color Outside the Lines" as our goal, we are presenting music that is not bound by the mold. So I have a deep sympathy for the creative and challenging spirit of the NBA. I am truly excited to represent the NBA and meet with fans through a special collaboration where sports and culture meet."

Wayne Chang, NBA Asia's general director, reiterated that "Cortis' joining is a good example of the strong synergy between sports and music." In addition, "K-pop has a lot in common with the NBA in terms of passion, creativity, and global fandom. The All-Star event in Los Angeles next month will serve as a starting point for fans around the world to experience an unforgettable experience that combines basketball and K-pop's artistry with Cortis," he said.

Earlier, Cortis was invited as a headliner for the "NBA crossover concert series" to be held at the Los Angeles Convention Center on February 12. This is a musical performance during the 2026 NBA All-Star Week, the first K-pop artists to be on the stage. In addition, news of the selection of Friends of the NBA has been announced, attracting the attention of fans around the world.

Details of Cortis' collaboration with the NBA will be announced later, and the latest news will be available on the official website (www.nba.com/CORTIS) and global superfan platform Weverse).

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*This content was translated by AI.