* Translated by AI

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Rosé, Cats Eye, Kedheon..be on the threshold of K-pop's 'Grammy' [★FOCUS]

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Heo Jihyung

*This content was translated by AI.

Rosé, Cats Eye, 'Kedeheon'/Picture = Star News, Netflix
Rosé, Cats Eye, 'Kedeheon'/Picture = Star News, Netflix

Will K-pop be able to cross the "Grammy Awards" wall. Attention is focusing on whether the first K-pop winner will be at this year's awards ceremony.

The 68th Grammy Awards will be held at CryptoCom Arena in Los Angeles on the 1st (local time). Rosé, the Netflix animated film "K-pop Demon Hunters" (Kedeheon) and the group Cats Eye were listed on the previously released candidate list.

Rosé was nominated for three categories: "Song of the Year" (Song of the Year), "Record of the Year" (Record of the Year) and "Best Pop Duo/Group Performance" for "Apartment" sung with pop star Bruno Mars.

In particular, Rosé is planning to perform on stage. He is the first K-pop solo artist to perform at the ceremony since the group BTS (BTS).

"Kedheon" OST "Golden" was nominated for "Song of the Year", "Best Pop Duo/Group Performance", "Best Song Litten for Visual Media", and "Best Compilation Soundtrack for Visual Media". On top of that, a remixed version by French DJ David Guetta was nominated for the "Best Remixed Recording" category, putting him in competition for the award in a total of five categories.

/photo courtesy = The Black Label
/photo courtesy = The Black Label

The multinational girl group Cats Eye, created by a collaboration between Hive and U.S. Geffen Records, was nominated for "Best New Artist" (Best New Artist) and "Best Pop Duo/Group Performance."

In the meantime, several K-pop stars have challenged the Grammys, but have yet to overcome the wall. K-pop artists such as BTS (BTS) and Blackpink, which have been steadily loved in the global market, have been honored at major pop music awards in the United States and the United Kingdom, but they have not yet been allowed as much as the Grammys.

The first contact between K-pop and the Grammys was Psy's "Gangnam Style" in 2012. The song was nominated for "Best Music Video," leaving a meaningful footprint in K-pop history. Since then, BTS has been nominated for "Best Pop Duo/Group Performance" for three consecutive years from the 63rd to the 65th, but it has not led to the award. Because of this, the Grammys remain the "last gateway" for K-pop.

Girl group Cats Eye is performing a great performance at the "2024 MAMA AWARDS" red carpet event held at the Dolby Theater in LA at noon (Korea time) on the 22nd. /Photo provided =CJENM 2024.11.22 /Photo by Lee Dong-hoon =photoguy@
Girl group Cats Eye is performing a great performance at the "2024 MAMA AWARDS" red carpet event held at the Dolby Theater in LA at noon (Korea time) on the 22nd. /Photo provided =CJENM 2024.11.22 /Photo by Lee Dong-hoon =photoguy@
"K-pop Demon Hunters" / Photo = Netflix
"K-pop Demon Hunters" / Photo = Netflix

Among them, attention is being paid again to the possibility of the birth of the first K-pop winner ahead of this year's Grammy Awards. Inside and outside the industry, positive prospects are also cautiously raised that they will be able to cross that wall this time. "Apartment," a collaboration between Rosé and Bruno Mars, has achieved meaningful results on the global charts, proving its popularity and buzz at the same time. In addition, the OST "Golden" of "Kedeheon" is also gaining syndrome-level responses in overseas markets, raising expectations.

If a K-pop artist is honored, it will go beyond a simple individual achievement and remain a symbolic record of "K-pop's first Grammy Award." Music fans around the world are paying attention to whether K-pop, which has repeatedly challenged and frustrated for a long time, can finally cross the threshold of the Grammy.

Meanwhile, the 68th Grammy Awards will be broadcast live on Mnet at 9:55 a.m. on the 2nd (Korea Standard Time). Singer John Park, pop music critic Kim Yoon-ha, and announcer-turned-TV broadcaster Shin A-young will be the hosts of the ceremony in Korea.

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*This content was translated by AI.

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