First opening, main award nomination..Rosé, you made your own career [68th Grammy Awards]

*This content was translated by AI.

At the 68th Grammy Awards held by girl group Blackpink Rose, K-pop's status was elevated with its meaningful presence.

Rosé attended the 68th Grammy Awards held at the CryptoCom Arena in Los Angeles on the 1st (local time).

The Grammy Awards drew more attention from K-pop fans than ever. It was the nomination of "APT." and "Golden," which were popular not only in Korea but also around the world, and raised expectations for Rosé's first main award in K-pop artist history, the main character of "APT."

Rosé was nominated for Best Pop Duo/Group Performance for "APT." with Bruno Mars, as well as Song of the Year and Record of the Year for Best Pop Duo/Group Performance.

The nomination for "APT." was the first General Fields nomination in Grammy Award history and the first female K-pop artist to be nominated.

Unfortunately, however, Rosé's "APT." failed to win the award after competing with prominent candidates.

The Best Pop Duo/Group Performance category was won by "Defying Gravity" sung by Cynthia Erivo and Ariana Grande, the OST of "Wicked," while Billlie Eilish's "WILDFLOWER" won the Song of the Year award and Kendrick Lamar's collaboration song "Luther" won the Record of the Year.

Although she failed to win the award, Rosé showed off her presence by opening the Grammy Awards.

On stage, Rosé opened the Grammys by kissing Bruno Mars on the cheek. The two caught the attention of global music fans by performing a special arrangement of "Apartment" for the first time.

"APT." is a pre-released single from Rosé's first full-length album "rosie," released on Dec. 6, 2024, and achieved a career high by reaching No. 2 on Jan. 28 (local time), and remained in second place for five consecutive weeks in the UK's official singles chart, which is considered one of the world's two biggest pop charts along with the Billboard chart.

The music video for "APT." broke the shortest K-pop solo artist record in 11 years, surpassing 100 million views in five days, 300 million views in 22 days, and 500 million views in 47 days. In addition, it was greatly loved as it maintained its position as the number one popular video and popular music in Korea every day and became the number one trend in the United States.

"APT," which stayed on the Billboard Hot 100 chart for 45 weeks, the longest period in K-pop artists' history, proved that it had a long run influence as much as No. 1 even if it was No. 3, and succeeded in making a career high as a solo artist apart from his collaboration with Bruno Mars.

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*This content was translated by AI.