Cortis to put on halftime show of 'NBA All-Star Celebrity Game' for the first time as K-pop singer

*This content was translated by AI.

• NBA/ESPN "First K-pop Performance in Event History"

CORTIS is the first K-pop singer to decorate the NBA All-Star weekly representative event.

According to the NBA and the largest sports broadcast channel ESPN on the 4th, Cortis (Martin, James, Ju Hoon, Sung Hyun, and Gunho) will perform a half-time show at the "2026 Ruffles® NBA All-Star Celebrity Game" (2026 Ruffles® NBA All-Star Celebrity Game) at the California Kia Forum on the 13th (local time).

The NBA and ESPN said, "Cortis is the first K-pop artist in the history of the 'All-Star Celebrity Game' to put on a halftime show. They were previously selected as "Friends of the NBA" and are also active as faces promoting the NBA, expressing high expectations.

The "All-Star Celebrity Game" is an event in which NBA players, Hollywood actors, popular rappers, and sports stars team up to play. It is one of the events representing NBA All-Star Week and is broadcast live across the United States on ESPN, boasting high attention. Cortis will put on a special performance here, where basketball fans from all over the world watch.

As such, Cortis is showing an unusual presence in the sports and entertainment industry beyond the music market in the United States. They previously announced the selection of the headliner for the "NBA crossover concert series" at the Los Angeles Convention Center on the 12th. Cortis is the first Korean singer to perform on the stage.

It also became the first K-pop artist to partner with energy drink brand Red Bull. The game industry also paid attention to them. The debut album track "GO!" was selected as the original soundtrack for Season 4 of the popular American game "NBA 2K26," which boasts accumulated sales of 150 million. Fortnite, a popular global shooting game, continues its unusual collaboration as a rookie, introducing Dance Emote using the song.

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*This content was translated by AI.