BTS Is the World's Most Loved Person in 2025

*This content was translated by AI.

• Parrot Analytics "Person of the Year Under 30"

BTS (BTS·RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) was selected as the most loved person (team) in the global entertainment and content market in 2025. Seventeen and ENHYPEN were also listed at the top, with three artists from the Hive Music Group label in the top 10 category.

According to the 'What Audiences Loved in 2025' recently released by global content analyst Parrot Analytics, BTS ranked No. 1 in the 'Talents of the Year 30' category. In the same category, ENHYPEN ranked second and SEVENTEEN ranked eighth.

This ranking is based on Average Demand, which quantifies how much, often, and actively people responded to certain content and people as a single global indicator. As of the end of 2025, those under the age of 30 or those with less than 30 years of active experience will be ranked. It boasts high reliability and is used as one of the data to measure IP value in the industry.

The report assessed that "it served as a focal point of the year, creating a repetitive surge in demand even when group activities were limited in 2025," regarding BTS. It is explained that it has gained an overwhelming advantage in terms of buzz and interest through "BTS FESTA" and solo activities by members. This suggests that the existence of BTS itself has become an event and a cultural infrastructure every moment.

ENHYPEN was mentioned as an example of a clear rise in demand in the wake of the large global stage. Last year, those who participated in the "Coachella Valley Music and Arts Festival" performed a total of 29 performances in 18 cities around the world through the world tour "WALK THE LINE." ENHYPEN demonstrated the expansion of global demand with the tour, attracting about 646,000 audiences (a total of 676,000 including encore performances in Seoul).

Seventeen ranked second in the Billboard 200 with its fifth full-length album "HAPPY BURSTDAY," and held 38 performances in major cities around the world, attracting more than 1.26 million audiences both online and offline. A total of 352,000 people visited solo stages, pop-up stores, and special exhibitions held around Seoul's Suwongyo Bridge and Banpo Hangang Park to prove their high popularity in "B-DAY PARTY" celebrating the 10th anniversary of their debut.

The report diagnosed that the global market in 2025 has been reorganized by the digital culture and fandom-oriented consumption structure of the younger generation under the age of 32. In particular, he pointed out that K-pop artists are leading this change. K-pop analyzed that it is expanding its influence in the global market by showing higher demand concentration compared to other fields through music streaming, rapid SNS communication, and tours.

Hive is successfully realizing its 'multi-home, multi-genre' strategy to secure bases in major music markets around the world and foster global artists according to the region. As a result, it is contributing to the sustainable growth of K-pop by creating a virtuous cycle of global super IP creation and expanding market influence.

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*This content was translated by AI.