"It's going to be amazing." Min Hee-jin's OK Records office opens at the end of February [★FOCUS]

*This content was translated by AI.

Min Hee-jin, former CEO of ADOR, is expected to begin his activities as the CEO of the new entertainment agency, OK Records.

OK Records plans to open its corporate headquarters near Garosu-gil in Gangnam-gu, Seoul later this month.

In October last year, former CEO Min Hee-jin established and registered a corporation under the name "Ooak Co., Ltd." According to the corporate register, the company's business area encompasses the entire entertainment industry, including the production and distribution of music and records, the planning and production of performances and events, and the publication of works. In addition, it includes overseas business, e-commerce, and distribution businesses, and has a comprehensive business structure aimed at entering the global market. Recently, the construction work of the office building was completed, and the capital is known to be worth about 30 million won.

Former CEO Min Hee-jin announced the new start by releasing teasers containing various drawings along with the phrase "only one always know" that contains the meaning of OK. The company name 'ooak' means 'One Of A Kind' (unique existence).

As a result, his activities as a representative of OK Records are also expected to be visible. It has been about a year and three months since he left ADOR in November 2024. He started his career in the industry as visual director of SM Entertainment, a leading Korean music agency, and served as chief brand officer (CBO) of Hive and CEO of ADOR.

Although he made his name as a producer who planned and debuted girl group NewJeans himself, he continued legal confrontations with Hive for more than a year after the audit rights of ADOR parent Hive were invoked in April 2024, and eventually stepped down as ADOR CEO.

Min Hee-jin has attracted attention with 23 campaign videos of OK Records since the 5th. The campaign video showed the "Okay Records Shop" coexisting in the daily landscape of major cities around the world, including Seoul, Tokyo, Bangkok, Dubai, Mexico City, Chicago, Berlin and Stockholm. The performance lasted a total of 3 hours and 50 minutes, and with the phrase "Welcome to the OK Record Shop," the last stop was the OK Record Shop in Seoul.

Clues that can guess the identity of the first boy group of OK Records, which has since attracted attention as the "NewJeans male version group," were also hinted at.

Through this campaign, OK Records rejected the typical promotional methods of the existing entertainment industry, and instead of providing unilateral information, it announced its plan to constantly stimulate the public's senses with a short breath and make them seek answers.

CEO Min Hee-jin said, "I want to surprise you with new creative works and business styles that we have not seen in the existing entertainment market," adding, "The essence of entertainment is to improve the quality of life through small daily happiness." We will plan a boy group faithfully to its essence and with sincerity as a producer," he said.

Attention is also focusing on the way Min Hee-jin is preparing to promote the debut of the new boy group. Previously, NewJeans began its activities without an official interview or showcase at the time of its debut, drawing attention for its unconventional moves. In response, an OK Records official briefly told Star News, "We are still cautious because the debut schedule has not been decided yet."

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*This content was translated by AI.