No. 1 BTS, No. 2 IVE, No. 3 Lim Youngwoong.

*This content was translated by AI.

• Advertising Model Brand Reputation February 2026

As a result of big data analysis in February 2026 of advertising model brand reputation, it was analyzed in the order of No. 1 BTS, No. 2 IVE, and No. 3 Lim Young-woong.

The Korea Corporate Reputation Research Institute measured 35,152,936 advertising model brand big data measured from January 11, 2026 to February 11, 2026, using the participation index, media index, communication index, and community index through consumer behavior analysis. Compared to 28,641,341 advertising model brand big data in January, it is 22.73%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Advertising model brand reputation analysis can measure consumers' relationships with advertising model brands, positive evaluations, media interests, and consumers' interest and communication.

Advertising model brand reputation analysis analyzes the relationship between advertising model brands and consumers through big data reputation algorithms for brands at the top of brand reputation. The detailed indicators of the advertising model brand reputation index included weights for advertising channels.

In February 2026, the 30th place in the advertising model brand reputation was analyzed in the order of BTS, IVE, Lim Young-woong, Son Heung-min, Blackpink, Lee Byung-hun, Yoo Jae-seok, Shin Min-ah, Park Jung-min, Faker, Kim Jong-kook, Park Bo-gum, Son Seok-gu, Gong Yoo, Lee Joo-bin, Espa, Lee Chan-won, Kim Hye-yoon, Kim ILLIT, Tak Jae-hoon, Twice, Byun Woo-seok, Um Tae-gu, Shin Dong-yup, Choo Sung-hoon, Kim Yu-na, Sung Si-kyung, Kim Go-eun

The BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand, which ranked first in the advertising model brand reputation, was analyzed to be 1,590,057 with the participation index of 72,112 media index of 197,639 communication index of 706,266 community index of 614,039. Compared to the brand reputation index of 851,399 in January, it rose 86.76%.

The second and IVE brands (Ahn Yu-jin, Autumn, Ray, Jang Won-young, Liz, Lee Seo) were analyzed as 1,469,888 with the participation index of 67,208 media index of 187,849 communication index of 657,669 community index of 557,163. Compared to the brand reputation index of 910,036 in January, it rose 61.52%.

Lim Young-woong's brand ranked third with a brand reputation index of 1,272,569, with a participation index of 181,238 media index of 289,449 communication index of 487,448 community index of 314,434. Compared to the brand reputation index of 1,066,183 in January, it rose 19.36%.

In fourth place, Son Heung-min's brand was analyzed as a brand reputation index of 1,041,101, with a participation index of 88,335 media index of 122,871 communication index of 272,477 community index of 557,418. Compared to the brand reputation index of 696,039 in January, it rose 49.58%.

The 5th, Blackpink (Jisoo, Jennie, Rosé, Lisa) brand was analyzed at 1,010,136, with the participation index of 42,458 media index of 96,599 communication index of 258,751 community index of 612,328. Compared to the brand reputation index of 478,375 in January, it rose 111.16%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of the analysis of brand big data in February 2026, BTS (RM, Jin, Sugar, J-Hope, Jimin, V, Jungkook) brand ranked first. Analysis of the advertising model brand category showed a 22.73% increase compared to 28,641,341 advertising model brand big data in January. According to the detailed analysis, brand consumption fell 8.48%, brand issues rose 0.79%, brand communication rose 62.39%, and brand diffusion rose 28.62%, according to the reputation analysis.

"In the link analysis of BTS advertising brands that ranked first in the advertising model brand reputation in February 2026, 'collaborating, positive, increasing' was high, and 'Arirang, K Beauty, and K Food' were high in the keyword analysis." In the positive negative ratio analysis of BTS advertising brands, the positive ratio was analyzed at 92.57%," he said, analyzing brand big data.

In February 2026, the brand reputation survey of advertising models was conducted by BTS, IVE, Lim Young-woong, Son Heung-min, Blackpink, Lee Byung-hun, Yoo Jae-seok, Shin Min-ah, Park Jung-min, Faker, Kim Jong-kook, Park Bo-gum, Son Seok-gu, Gong Yoo, Lee Joo-bin, Espa, Lee Chan-won, Kim Hye-yoon, ILLIT, Tak Jae-hoon, Twice, Byun Woo-seok, Um Tae-gu, Shin Dong-yeop, Choo Sung-hoon, Kim Yu-na, Sung Si-kyung, Kim Go-eun, Lee Soo-ji, Jeon Hyun The analysis of brand big data on Ma Dong-seok, Red Velvet, Seo Hyun-jin, Jang Yoon-jung, Kim Jong-min, Won Bin, Ahn Jung-hwan, Yoona, Son Na-eun, Cha Seung-won, Park Bo-young, Lee Kyung-gyu, Baby Monster, Cho Jung-seok, Park Jae-beom, Oh My Girl, Jo In-sung, Kim Hye-soo, NCT, Hwang Jung-min, Ryu Hyun-jin, Ji Ye-eun, Park Gun, Lee Dong-wook, Lee Jun-hyuk, Yoo Hae-jin, Song Ji-hyo, Lee Jung-hyun, Ryu Jun-yeol, Jeong So-min, Park Hyung-sik.

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*This content was translated by AI.