IVE Jang Won-young explodes narcissism."I'm Jang Won Young."' Self-love while reading a book

*This content was translated by AI.

Girl group IVE (IVE) drew curiosity about Shinbo with Jang Won-young and Lee Seo's narcissism campaign film.

Starship Entertainment, the agency, released Jang Won-young and Lee Seo content of "THE NARCISSISTIC GURLS CAMPAIGN" on its official SNS of IVE (Ahn Yu-jin, Autumn, Ray, Jang Won-young, Liz, Lee Seo) on the 13th.

The released content contained a video of "The Narcissistic Girls Campaign" presented by Jang Won-young and Lee Seo. First of all, Jang Won-young was immersed in meditation while listening to the "frequency of Jang Won-young," and winked and said, "I hope you fall in love with my charm like a black hole." In particular, he read a book titled "I'm Jang Won-young (subtitle: 50 Ways to Become Jang Won-young)," and wittily unraveled his confident self-love through pleasant memes and "Lucky Vicky," which were popular recently, such as "Queen Never Cry" and "I'm Lucky Vicky."

Lee Seo, who was then released, caught the eye with her styling matching intense red fur hats and glasses. With witty subtitles such as "cool girl's daily self-care routine," it captures everyday aspects of studying hard, spending time with sisters, and sleeping with sensuous production. The image of Lee Seo emphasizing "pretty face, pretty heart, and pretty soul" while looking at the mirror clearly showed a subjective attitude that equates the beauty of the outside and the inside.

The photos and short videos of the two members proved themselves to be "MZ wannabe icons" by capturing Y2K sensibility and trendy sensations together with textures and fonts that seemed to have been taken with a digital camera. Prior to the release of the new report, IVE reinterprets "pretty" as a subjective attitude that values itself through the "The Narcissistic Girls Campaign," suggesting a new direction for narcissism that has been built so far. The second full-length album, which expands the narrative centered on the existing "I," with the view of "We," is expected to herald the next chapter toward a wider possibility through the title song "BLACKHOLE."

The pre-released song "BANG BANG (BANG BANG)" that was unveiled on the 9th is at the top of the domestic and international charts immediately after its release, showing off its potential as a "song powerhouse."

IVE's second full-length album "REVIVE+" will be released on various online music sites at 6 p.m. (KST) on the 23rd.

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*This content was translated by AI.