'Psy Girl Group' Baby Doncry Proves Blue Chip in Korean → Japanese Advertising Industry

*This content was translated by AI.

Although the girl group Baby DONT Cry is still a rookie, it has emerged as a "blue chip" in the Korean and Japanese advertising industries, establishing its status as a "rising star."

Baby DONT Cry is proving its popularity by receiving love calls in Japan following the recent selection of two brand models in Korea.

First of all, Lee Hyun, the leader who is active as an MC of SBS's "Inkigayo," and Benny, who is impressing with his bold performance on stage despite being the youngest member of the team, were recently selected as the new ambassador for makeup brand VDL.

Regarding the background of the selection of Ambassador, the agency P Nation said, "Baby DONT Cry, to which Lee Hyun and Benny belong, is a 5th generation new idol group with high empathy and SNS diffusion centered on the Zalpha generation, and its strength is to show consistent style of identity at the team level."

Following Lee Hyun and Benny, all members of Baby DONT Cry (Lee Hyun, Kumi, Mia, and Benny) were also selected as models for body care brand Body Fantasy.

Body Fantasy said, "The image of Baby DONT Cry, which has light energy even in the midst of loveliness, is a point that can effectively show the direction of the brand that expresses its mood and taste through scent."

On the other hand, Baby DONT Cry, which recently appeared on Japanese terrestrial TV Tokyo Ultrasound and took the first step into the successful Japanese market, is receiving love calls as a model for a Japanese color makeup brand that is about to be launched. This proves once again the popularity of Baby DONT Cry, which is drawing attention as a rising K-pop star locally, with Japanese members Kumi and Mia in addition to Lee Hyun and Benny.

P Nation said, "We will sign more model contracts in the near future and continue to create collaboration cases where artists and brands can create synergy."

Baby DONT Cry, which received attention for its improved music and performance with its second digital single "IDONT CARE" released in November last year, has recently been named as a new artist to watch in 2026 by British music magazine NME, and has been recognized for its success in the global music industry.

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*This content was translated by AI.