*This content was translated by AI.
Singer Lim Young-woong was popular in February, making it to the top two star brand reputation.
Lim Young-woong ranked second as a result of big data analysis in February 2026 of star brand reputation released by the Korea Corporate Reputation Research Institute on February 27. The top spot was BTS (BTS).
Lim Young-woong's brand was analyzed at 6,439,247, with the participation index 541,287 media index 1,280,704 communication index 2,879,906 community index 1,737,351.
"Lim Young-woong's brand ranked second by finishing a concert with fandom," said Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute.
The Korea Corporate Reputation Research Institute measured 242,294,307 star brand big data measured from January 27, 2026 to February 27, 2026, through consumer behavior analysis to measure the participation index, media index, communication index, and community index for star brands. Compared to the 279,006,497 big data from the star brand in January, it is down 13.16%.
The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Star brand reputation analysis can measure consumers' relationships with star brands, positive evaluations, media interests, and consumers' interest and communication.
Star brand reputation analysis analyzes the relationship with consumers through the big data reputation algorithm for brands at the top of the brand reputation, which analyzed entertainers, singers, trot singers, drama actors, movie stars, boy groups, girl groups, and sports people. The recommendation index was included as a weight in the detailed index of the star brand reputation index.
In February 2026, the 30th place in the star brand reputation was analyzed in the order of BTS, Lim Young-woong, Yoo Hae-jin, Yoo Jae-seok, Blackpink, IVE, Son Heung-min, Woods, Park Shin-hye, Jeon Hyun-moo, Seventeen, Park Ji-hoon, Faker, Park Bo-gum, Twice, Ko Yoon-jung, DAY6, Cho Yong-pil, Stray Kids, Park Seo-joon, Park Jung-min, Lee Byung-hun, Kim Go-eun, Hwasa, Ji-sung, Kim Yu-na, EXO, Kim Jong-kook, Espa, and Ryu Hyun-jin.
Star brand reputation 100th place in February 2026 is BTS, Lim Young-woong, Yoo Hae-jin, Yoo Jae-seok, Blackpink, IVE, Son Heung-min, Woods, Park Shin-hye, Jeon Hyun-moo, Seventeen, Park Ji-hoon, Faker, Park Bo-gum, Twice, Ko Yoon-jeong, DAY6, Cho Yong-pil, Stray Kids, Park Seo-joon, Park Jung-min, Lee Byung-hun, Kim Go-eun, Hwasa, Ji-sung, Kim Yu-na, Exo, Kim Jong-kook, Espa, Ryu Hyun-jin, Kim Dong-hyun, Park Chan-won, Park Gong Yoo, Lee Joon-hyuk, Gian 84, Jung Hae-in, Enhypens, Yoo Ji-tae, Kim Hye-yoon, Moon Ga-young, Kim Yeon-kyung, Davichi, Ahn Jung-hwan, Han Ji-min, Ji Seok-jin, Wanna One, Jung Dong-won, Hwang Hee-chan, Jin Se-yeon, Byun Woo-seok, Park Jae-beom, Jang Min-ho, Lee Seo-jin, Young Tak, Lee Joo-bin, Bibi, Moon Sang-min, Kwon Sang-woo, Ahn Jung-hyun, Kim Jun-soo, fromis9, Tak Jae-hoon, Lee Ji-hye, Park Seo-jin, Choi Woo.
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*This content was translated by AI.



