1st: BTS, 2nd: RESCENE, 3rd: Im Young-woong

*This content was translated by AI.

• Advertising Model Brand Reputation Survey, September 2026

The group BTS ranked first in the September advertising model brand reputation survey, showcasing its popularity.

Korea Corporate Reputation Research Institute announced that in the September 2026 advertising model brand reputation survey, BTS secured the top spot, followed by RESCENE and Im Young-woong. The advertising model brand big data measured from August 3 to September 3, 2026, totaled 34,915,880 entries, a decrease of 0.27% compared to last month's figure of 35,009,082.

The institute calculated the brand reputation index by deriving participation index, media index, communication index, and community index through consumer behavior analysis. This index reflects brand big data indicators based on the analysis that online habits influence brand consumption, with advertising channel weights included in the detailed metrics.

The top five brand reputation indices were as follows: BTS at 3,932,230, RESCENE at 3,427,885, Im Young-woong at 1,648,327, Yoo Jae-suk at 1,473,244, and IVE at 1,367,588. BTS increased by 10.7% from last month's 3,552,236, while RESCENE surged by 118.01% from 1,572,383. Im Young-woong declined by 23.04%, Yoo Jae-suk by 9.61%, and IVE by 7.55%.

Rankings 6 through 10 were BLACKPINK, Park Ji-hoon, Kim Do-young, Byun Woo-seok, and Go Yoon-jung in order. Following them, Psy, Son Heung-min, Lee Jung-hoo, Jung Hae-in, Park Jin-young, Gong Hyo-jin, Lee Chan-won, So Ji-sub, Bibi, and Kim Ko-eun entered the top 20.

Koo Chang-hwan, president of Korea Corporate Reputation Research Institute, stated: "Link analysis for BTS, which ranked first in the September 2026 advertising model brand reputation survey, showed high frequencies for 'hot,' 'verified,' and 'confident.' Keyword analysis revealed 'ARMY,' 'Arirang,' and 'Billboard' as top terms. Positive-to-negative ratio analysis for the BTS brand indicated a positive rate of 93.09%."

The September 2026 advertising model brand reputation survey analyzed brand big data for BTS, RESCENE, Im Young-woong, Yoo Jae-suk, IVE, BLACKPINK, Park Ji-hoon, Kim Do-young, Byun Woo-seok, Go Yoon-jung, Psy, Son Heung-min, Lee Jung-hoo, Jung Hae-in, Park Jin-young, Gong Hyo-jin, Lee Chan-won, So Ji-sub, Bibi, Kim Ko-eun, TWICE, Park Eun-bin, Kim Hye-soo, Faker, Kim Jong-kook, Jeon Ji-hyun, Sung Si-kyung, Red Velvet, Kim Yuna, Park Bo-gum, Lee Byung-hun, Rise, Jeon Hyun-moo, Shin Min-a, aespa, Lee Jung-jae, Young Tak, Kang Dong-won, Lee Dong-wook, Lee Hyori, Seo Kang-jun, SEVENTEEN, Ryu Hyun-jin, Hyun Bin, Kim Yu-jung, Park Bo-young, Kim Hye-yoon, Lee Jun-hyuk, Hatsu to Hatsu, Kang Ho-dong, Jo In-sung, Kiki, Daniel Kang, AILET, Shin Dong-yup, Hwasa, Kim Woo-bin, Lee Chae-min, Kim Dong-hyun, Song Ga-in, Chu Sung-hoon, Gu Gyeo-woon, Oh My Girl, Son Ye-jin, Yoon Ah, Han Hyo-joo, Park Jeong-min, Son Na-eun, Seo Jang-hoon, Tak Jae-hoon, LE SSERAFIM, Lee Jun-ho, Lee Young-ae, Lee Seo-jin, Ryu Jun-yeol, Taeyeon, Won Bin, Park Seo-joon, Ma Dong-seok, Ji Ye-eun, Kim Tae-ri, NCT, Apink, Jo Jung-suk, Jay Park, Cheong Ha, Tourus, Yoo Hae-jin, Cha Seung-won, Kim Won-hoon, Han Jimin, Park Shin-hye, Kim Hee-chul, Son Seok-gu, Lee Jung-hyun, Jeong So-min, Kim Jong-min, Ahn Jung-hwan, Hong Hyun-hee, and Heo Sung-tae.

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*This content was translated by AI.