1st place BTS, 2nd place Lim Youngwoong, and 3rd place Yoo Haejin

*This content was translated by AI.

• Star brand reputation February 2026

As a result of big data analysis in February 2026 of star brand reputation, it was analyzed in the order of 1st place, BTS 2nd place, Lim Young-woong 3rd place, Yoo Hae-jin.

The Korea Corporate Reputation Research Institute measured 242,294,307 star brand big data measured from January 27, 2026 to February 27, 2026, through consumer behavior analysis to measure the participation index, media index, communication index, and community index for star brands. Compared to the 279,006,497 big data from the star brand in January, it is down 13.16%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Star brand reputation analysis can measure consumers' relationships with star brands, positive evaluations, media interests, and consumers' interest and communication.

Star brand reputation analysis analyzes the relationship with consumers through the big data reputation algorithm for brands at the top of the brand reputation, which analyzed entertainers, singers, trot singers, drama actors, movie stars, boy groups, girl groups, and sports people. The recommendation index was included as a weight in the detailed index of the star brand reputation index.

In February 2026, the 30th place in the star brand reputation was analyzed in the order of BTS, Lim Young-woong, Yoo Hae-jin, Yoo Jae-seok, Blackpink, IVE, Son Heung-min, Woods, Park Shin-hye, Jeon Hyun-moo, Seventeen, Park Ji-hoon, Faker, Park Bo-gum, Twice, Ko Yoon-jung, DAY6, Cho Yong-pil, Stray Kids, Park Seo-joon, Park Jung-min, Lee Byung-hun, Kim Go-eun, Hwasa, Ji-sung, Kim Yu-na, EXO, Kim Jong-kook, Espa, and Ryu Hyun-jin.

The BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand, which ranked first in the star brand reputation, was analyzed as 7,992,722 with the participation index of 226,872 media index of 1,344,384 communication index of 2,675,054 community index of 3,746,411. Compared to the brand reputation index of 10,625,128 in January, it fell 24.78%.

In second place, Lim Young-woong's brand was analyzed at 6,439,247, with the participation index 541,287 media index 1,280,704 communication index 2,879,906 community index 1,737,351. Compared to the brand reputation index of 7,240,227 in January, it fell 11.06%.

In third place, Yoo Hae-jin Brand was analyzed with a brand reputation index of 5,906,478, with a participation index of 1,258,619 media index of 2,046,328 communication index of 1,502,891 community index of 1,098,640.

In fourth place, Yoo Jae-suk brand was analyzed at 5,742,203, with the participation index of 324,074 media index of 1,907,669 communication index of 1,848,277 community index of 1,662,184. Compared to the brand reputation index of 7,315,283 in January, it fell 21.50%.

In fifth place, the Black Pink (Jisoo, Jennie, Rosé, Lisa) brand was analyzed at 4,957,252 with the participation index of 124,191 media index of 1,146,740 communication index of 1,433,161 community index of 2,253,161. Compared to the brand reputation index of 6,329,284 in January, it fell 21.68%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of big data analysis in February 2026, the BTS brand ranked first. In BTS, ARMY's response soared due to the news of the full comeback and the world tour. Lim Young-woong's brand won second place by wrapping up a concert with fandom. The Park Ji-hoon brand, which ranked third, made a life character with "The Man Who Lives with the King." Yoo Jae-seok, the fourth-ranked brand, is keeping his position as a highly liked national MC. The fifth-ranked BLACKPINK brand raised fans' interest with the news of the new album," the brand analyzed.

"As a result of analyzing star brand big data in February 2026, it decreased by 13.16% compared to 279,006,497 star brand big data in January. According to the detailed analysis, brand consumption rose 2.34%; brand issues fell 6.31%; brand communication fell 14.49%; and brand diffusion fell 20.49%.

Star brand reputation 100th place in February 2026 is BTS, Lim Young-woong, Yoo Hae-jin, Yoo Jae-seok, Blackpink, IVE, Son Heung-min, Woods, Park Shin-hye, Jeon Hyun-moo, Seventeen, Park Ji-hoon, Faker, Park Bo-gum, Twice, Ko Yoon-jeong, DAY6, Cho Yong-pil, Stray Kids, Park Seo-joon, Park Jung-min, Lee Byung-hun, Kim Go-eun, Hwasa, Ji-sung, Kim Yu-na, Exo, Kim Jong-kook, Espa, Ryu Hyun-jin, Kim Dong-hyun, Park Chan-won, Park Gong Yoo, Lee Joon-hyuk, Gian 84, Jung Hae-in, Enhypens, Yoo Ji-tae, Kim Hye-yoon, Moon Ga-young, Kim Yeon-kyung, Davichi, Ahn Jung-hwan, Han Ji-min, Ji Seok-jin, Wanna One, Jung Dong-won, Hwang Hee-chan, Jin Se-yeon, Byun Woo-seok, Park Jae-beom, Jang Min-ho, Lee Seo-jin, Young Tak, Lee Joo-bin, Bibi, Moon Sang-min, Kwon Sang-woo, Ahn Jung-hyun, Kim Jun-soo, fromis9, Tak Jae-hoon, Lee Ji-hye, Park Seo-jin, Choi Woo.

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*This content was translated by AI.