"Burning Road" Surreal Alpha Drive One ALPHADRIVEONE

*This content was translated by AI.

Group ALPHADRIVEONE (ALPHA DRIVE ONE, Rio, Junseo, Arno, Gunwoo, Sangwon, Shinlong, Anshin, and Sanghyun) showed off their charm through pictorials.

ALPHADRIVEONE unveiled a fashion pictorial with the fashion magazine Harper's Bazaar Korea. The title of this pictorial is "Burning Road," which captures the energetic energy of ALPHADRIVEONE in a surreal space.

ALPHADRIVEONE participated in the 'Harpers Bazaar' pictorial as a new ambassador for 'Concept Korea.' Concept Korea is hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency, started at New York Fashion Week in 2010 and has been on stage in Paris since September 2024.

The concept Korea show will be held at the Paris Museum of Modern Art Palais de Tokyo. On the stage, Kim Hae-Kim (KIMHĒKIM) solo show and a joint show of Bon BOM and Re RHEE will be prepared. Through this, it will imprint the status of K-fashion in Paris and showcase the individuality of each brand. ALPHADRIVEONE, who was selected as an ambassador after Jeon So-mi last season, will attend 2026 F/W Paris Fashion Week to spread K-fashion with lively charm.

Kim Hae-Kim of Kim In-tae, a designer who marks the 10th anniversary of the brand's establishment, will unveil the "ENTER THE SPECTRUM" collection. Gimhae Kim plans to strengthen its freshness and identity with a reinterpreted look of iconic archive pieces such as black and white, pearl and organza. Bonbom by designer Jo Bonbom presents a collection that explores the beauty and femininity found in military uniforms and uniforms. Lee Joon-bok and Joo Hyun-jung's Lee Yi will present designs that interpret tradition and succession in a modern way under the theme of "Inherited, Revuilt."

This fashion pictorial in collaboration with Concept Korea Ambassador ALPHADRIVEONE can be found in the March issue of Harper's Bazaar. In addition, video content will be released through Harper's Bazaar's official website, Instagram, and YouTube.

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*This content was translated by AI.