BLACKPINK's comeback as a whole.."Stock price soared 8%." YG smiles after a long time [★FOCUS]

*This content was translated by AI.

• On the eve of the comeback, the National Museum of Korea collaborated to "direct a minister."YG Plus last year's sales amounted to 236 billion won

With the comeback of the 3rd generation top-tier girl group BLACKPINK (Jisoo Jennie Rosé Lisa), YG Entertainment (hereinafter YG) is also adding to the enthusiasm.

BLACKPINK will release its third mini album "DEADLINE" at 2 p.m. on the 27th (Korea time). BLACKPINK has already preheated its global presence with a large-scale world tour that began in 2025, and is expected to focus on its first full album in three years and five months.

YG said, "DEADLINE contains the best moment of BLACKPINK that cannot be reversed and the brightest present of BLACKPINK in that best moment." With five tracks across a variety of styles and genres, they prove their unrestricted musical evolution and present the direction of the team to move higher," he said.

"The teaser for the music video of 'GO' showed the members as if they were going on a voyage to space beyond the sea of waves and lava-infested land. As it was directed with an overwhelming scale and sensuous visual beauty, it was enough to raise the heart rate of global music fans. Despite the breathless journey of the large-scale world tour, he has worked hard for a long time to raise the level of completion. As a result of the four members' musical capabilities and synergy as a team, we ask for your support for those who will leave another meaningful footprint in the global music market."

In particular, on the 26th, the day before their comeback, Black Pink joined hands with the National Museum of Korea to surprisingly release five new songs from "DEADLINE" as a pre-listening session, completing a new painting of cultural heritage and popular music. It is the first time in history that the National Museum of Korea has collaborated with an external IP. It was also unusual and symbolic that both inside and outside the pink-colored National Museum were spectacular, and all members performed docent commentary on eight national treasure-level artifacts in Korean, English, and Thai.

With the return of Black Pink, which is already being completed with an all-time comeback, the stock market is also continuing a good atmosphere amid the "good news of YG" for the first time in a long time. YG is trading at 77,400 won on the KOSDAQ market as of 10:30 a.m. on the 27th, up 6,100 won (8.56%) from the previous trading day. YG Plus also announced on the 26th, "We recorded about 236 billion won in annual consolidated sales, 32.3 billion won in operating profit, and 23.6 billion won in net profit last year," and said, "The increase in MD sales related to the Black Pink World Tour had a significant impact on earnings growth."

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*This content was translated by AI.