Kiki's '404(New Era)' music box office → No. 1 in brand reputation.."Delulu" is on a music show

*This content was translated by AI.

"Gen Z Mi" group Kiki (KiiiKiii: Jiyu, Isol, Sui, Haum, Kiya) continues to be a box office hit.

According to the Korea Corporate Reputation Research Institute on the 3rd, Kiki ranked No. 1 in brand reputation for new idol groups in March 2026.

The Korea Enterprise Reputation Research Institute explained, "In the link analysis of the Kiki brand, 'Record, Hot, Rise' was high, and '404 (New Era), Delulu, and Underdogs' were high in the keyword analysis."

On January 26, Kiki released her second mini-album, "Delulu Pack." The title song "404 (New Era)" aimed at listeners' tastes with addictive sounds, witty lyrics, and Kiki's own pleasant and confident message. The song broke its own career high by topping the weekly chart for two consecutive weeks from the second week (Feb. 9 to Feb. 15) to the third week (Feb. 16 to Feb. 22), following its No. 1 ranking in Melon TOP100 16 days after its release.

Records continued on major domestic music platforms. "404 (New Era)" showed its presence by topping and ranking at the top of various music charts, including Apple Music, YouTube Music, Spotify Korea, Bugs, Genie, Vibe, and Flo, and from the 7th week (Feb. 8 to Feb. 14) to the 8th week (Feb. 15 to Feb. 21), it topped the "Digital Chart" and "Streaming Chart," laying the foundation for long-term box office performance with support and interest from fans as well as the public.

Earlier, Kiki won three awards in music broadcasts, including terrestrial broadcasting, with "404 (New Era)", and her stage capabilities and impact were also recognized. Among them, even after the official music broadcasting activities were over, it topped the brand reputation of a new idol group, especially songs such as "Delulu" and "Underdog" were included in the keyword analysis, suggesting that interest in the entire album continues.

Amid the continued popularity and interest, Kiki is engaged in special activities. They will start with Mnet's "M Countdown" on the 5th, KBS's "Music Bank" on the 6th, and MBC's "Show" on the 7th! On the 8th, 'Music Core' and SBS 'Inkigayo' will perform a music broadcast stage of 'Delulu Pack', a song from 'Delulu Pack'.

This is a stage prepared to repay the love received by "404 (New Era), and it is expected to be a place where more people can enjoy Kiki's new news in a variety of ways while presenting special memories to Tiki (official fan club name).

As "Delulu" showed the members' delicate vocals and expanded musical spectrum through sensuous track films released before the album's release, expectations are high on what different charms it will show on the music show stage.

Meanwhile, Kiki will perform "Delulu" for the first time on Mnet's "M Countdown" on the 5th (Thursday).

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*This content was translated by AI.