"There was also a proposal for a large company," but Lee Hae-in left Keyoff and why he started anew [Interview 1]

*This content was translated by AI.

The importance of content planning and production in the K-pop industry is growing. It is an era in which comprehensive production capabilities are required to build world views and branding beyond music and performance. Lee Hae-in, who has personally experienced the K-pop system through idol activities, is expanding his eyes to producers and building his own domain. Based on the flow of the industry and the understanding of artists acquired behind the stage, it is attracting attention by simultaneously showing the planning and execution power of discovering potential and implementing it as content.

In particular, he is in charge of overseeing the entire production by participating from the initial planning stage of the project beyond directors and producers. Attention is focusing on his move, which is expanding his influence at the center of the creative process.

Lee Hae-in recently met with Star News to tell her honest story about her production philosophy, changes in the K-pop industry, and new projects and directions to be drawn in the future.

Lee Hae-in recently took on a new challenge as Chief Creative Officer (CCO) by establishing All my Anecodes with former Warner Music Korea CEO Kim J. He said, "All Myanic Dots is not a project that was born overnight. It was prepared about a year and a half ago. I started planning step by step and talked a lot about what items to do. Then, I started with the person who was most in sync," he explained.

Previously, he proved his unrivaled planning ability by serving as the creative director of the girl group Kiss of Life (KISS OF LIFE), and is also working as an executive producer of CLOSE YOUR EYES, a boy group that was connected through the JTBC audition program "Project 7." Based on these achievements, he was offered a job at a large company and a producer in charge, but he eventually chose independence.

"I thought a lot about myself," he said. Now that I'm in my early 30s, I thought this would be an important time. I felt that the process of building up was more important than achieving something right away, he said. "When I had the spirit and energy to do this, I wanted to do something challenging. I wanted to be an adult who would tell me what I'm lacking and what I'm lacking. The adult was CEO Kim J."

Above all, I also wanted to gain more experience in a new environment. It was after the team was on a somewhat stable track that they decided to break up with the keyoff. He said he began to think about his next step only after the team settled down.

"When I played the key-off, there was no shooter, so I literally bumped into him and learned how to work," he said. "I thought that if I went outside, I would be able to learn from new people and expand my insights by experiencing various experiences."

"It could have been a stable choice even if I stayed at work, but in the long run, I thought it might be difficult to challenge if I missed this period," he said. "I think we won because we gave each other a chance because we only used to be trainees. Wouldn't the company have given it a chance by betting on something bigger. I still keep in touch with the key-off members and the company often and have a good relationship. "I was disappointed to break up with the children, but I thought it would be better to finish it beautifully because there is an end at any time," he confessed.

What has changed when I was a producer and now when I run a company myself. "It's definitely different to what's left of me as a producer and running a company," he said. Now, we are also involved in personnel management, annual salary, and budget management," he said.

"It's a stage where the role is expanding little by little. I learned a lot from Uncore. Before that, if I had focused only on making something good, I would also participate in the structure, personnel system, and interview process while being a child, he said. "It was an opportunity to see the overall timeline. Based on that experience, we are now in the stage of making changes to make our own system well," he said.

-continuing in the interview ②.

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*This content was translated by AI.