"Three Grammys" NIYO, Asia's top stars, joined hands to establish a music label called "Pacific Music Group."

*This content was translated by AI.

Global artists, from Grammy-winning artists to leading Asian musicians, have launched new companies targeting the Asian music market.

Niyo, Sonunigam and MC Jin formed a new entertainment company, Pacific Music Group, in partnership with Jonathan Servin, a former Warner Music Group Asia co-chair and veteran music industry executive.

The "Pacific Music Group" is headquartered in Hong Kong and aims to discover and nurture Asian artists and introduce them to the global market. It plans to run various genre labels such as pop, R&B, hip-hop, and electronic, and produce content that reflects the musical colors of each region in Asia. It will also serve as a platform to support artists' global expansion across Asia, including Korea, Japan, India, and China, and help Western artists enter the Asian market.

It is also noteworthy that global musicians participated as founding members. Niyo is a three-time Grammy Award-winning global star who is also well known as a composer and producer who wrote hits for Rihanna, Beyoncé and Jennifer Hudson. MC Jin made his name as the first Asian American solo hip-hop artist to sign with a major U.S. label after receiving attention through the "Freestyle Fridays" of the BET program "106 & Park." Sonunigam is an Indian leading vocalist who has been active in Indian film music and pop music for about 20 years and is still considered one of the most streamed singers in India.

"The launch of the Pacific Music Group is not just a business, but a personal mission," Niyo said. "I have witnessed changes in the music market by performing in various parts of Asia. As a person of Chinese descent, I want to discover the next generation of pan-Asian superstars and promote the rich culture of the region to the world stage," he said. "The global influence of hip-hop is clear," said MC Jin, who will lead the hip-hop label. "There are many artists in Asia with original stories and styles. They will communicate with the world based on their culture and creativity," he said.

Indian artists also want to cross borders and connect with the wider world, Sonuigam said. "We want to help them grow in the global market through Pacific Music Group."

Jonathan Servin, who has more than 25 years of experience in the music and media industries, worked in 11 countries and regions while serving as Warner Music Asia, discovering and signing various Asian artists, and also led the launch of the company's first K-pop dedicated label at the time. "Asia is one of the most dynamic markets in the global music industry," Jonathan Servin said. "All three founders are artists who have experienced global success and know how to create an international music career."

Meanwhile, 'Pacific Music Group' plans to release its artists sequentially in the future and launch activities targeting the Asian music market in earnest.

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*This content was translated by AI.