"JIN=The sole catalyst for ultra-fast sellouts" BTS's Jin Gucci campaign items sold out, drawing intense focus.. Paris Select Book

*This content was translated by AI.

BTS's Jin has been the subject of intense coverage by a French magazine regarding the sellout of his Gucci campaign outfits.

The French magazine 'Paris Select Book' reported that the jacket worn by Jin in Gucci's new Primavera campaign sold out on the Gucci website within one day of its reveal. Even products priced at $9,900 (approximately 13.32 million won) in the U.S. and €7,900 in France sold out rapidly, leading to analysis that Jin's appearance in the campaign drove purchasing demand.

In a recent article titled 'BTS Jin's $9,900 Gucci Jacket Already Sold Out', Paris Select Book identified Gucci's new 'Primavera' campaign, revealed on the 25th of last month, as the catalyst for the sellout. The jacket was marked as 'Sold out online' on the Gucci website the day after the campaign was unveiled.

The media outlet explained that in the campaign photographed by world-renowned photographer Michal Chelbin, Jin wore a black leather rider jacket featuring three-dimensional embossing details, which garnered immediate attention from buyers and fans upon its release. While it is not new for products worn by celebrities to quickly disappear from inventory, this case demonstrated the reach of the 'Jin effect' in terms of both speed and price point.

Paris Select Book analyzed that Jin, who became Gucci's global ambassador in 2024, has maintained a notable relationship with the Italian house, and this campaign served as a new milestone. Jin was introduced as playing a key role in communications surrounding creative turning points by realizing the first collection of Demna, Gucci's artistic director and creative director, at the runway show.

The media outlet reported that this jacket confirmed Gucci's power to transform runway pieces into items coveted by the public, while also verifying that what fans call the 'Jin touch' leads to immediate and quantifiable results in online sales. Harper's BAZAAR Korea also published a related article titled 'Sold out in one day after Jin wore it! 13.8 million won Gucci leather jacket'.

Jin appeared as the most searched celebrity worldwide regarding the 'Gucci Primavera' keyword and ranked as the number one global ambassador. In mentions related to the Gucci Primavera campaign, Jin and his hashtags were recorded as the most frequently mentioned topics. Jin is currently being exposed as the representative face for searches on 'Gucci' at Gucci stores around the world, on the main page of the official Gucci website, and on portal sites.

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*This content was translated by AI.