RBW, a member of Mamamoo and OH MY GIRL, had the first "genderless idol." [Star Issue]

*This content was translated by AI.

RBW, a comprehensive content company, is starting to expand globally.

RBW announced on the 11th that its subsidiary WM Entertainment recently signed a comprehensive business transfer contract with 257 Entertainment and began the process of integration (PMI) after the acquisition.

As a result, WM Entertainment will take over 257 Entertainment's IP assets, artists' exclusive rights, and the entire business, including executives and employees.

Park Jae-yong, CEO of 257 Entertainment, will be newly inaugurated as co-CEO of WM Entertainment, and will co-manage with Kim Jin-woo, CEO of the company. The industry's attention is focused on the combination of creativity and infrastructure.

As a result, RBW plans to expand its global expansion in earnest by embracing the 'global rookie' XLOV, which is the most notable in the K-pop scene.

X-Love (Umuti Louis Hyun Haru), which debuted in January 2025, aims to be the first K-pop male idol to be Genderless. It is known that it has already been proven in large audition programs such as Mnet's "Boyz Planet" and has built a strong global fandom even before its debut.

RBW CEO Kim Jin-woo said, "We highly value 257 Entertainment's original creativity. We have no doubt that this acquisition will create strong synergy by integrating the business infrastructure and know-how of RBW, DSP Media, and WM Entertainment, he said. "We will do our best to expand X-Love IP in the global market."

Park Jae-yong, CEO of 257 Entertainment, also said, "Through this cooperation, we will be able to expand the K-pop trend to the world faster," adding, "We thank X-Love and fandom EVOL for their unwavering support and support, and we will continue to move forward patiently."

Meanwhile, RBW is currently building a competitive lineup of artists such as Mamamoo, Oh My Girl, KARD, and Youngpa C. There are also musicians of various colors such as ONEWE, Ahn Ye-eun, and GABINJ. With the addition of XLOV IP, which is called the world's largest rookie, RBW has further consolidated its "multi-label synergy" system that encompasses production, planning, and global distribution capabilities.

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*This content was translated by AI.