BLACKPINK will join hands with TME to promote the biggest promotion in China and Japan..Even the open run incident

*This content was translated by AI.

The girl group BLACKPINK drew enthusiastic responses from China and Japan as a large-scale event commemorating the release of their third mini-album, "DEADLINE."

YG Entertainment announced on the 12th that it has successfully completed a promotion to celebrate the release of DEADLINE in 20 Chinese cities in collaboration with Tencent Music Entertainment Group (hereinafter referred to as TME). It was the largest offline promotion in TME history, and various events were introduced in 20 local cities starting from the release date of the album.

Ningbo, Macau, Shenzhen, Zhongshan, and Fosan are all over the city's landmarks embroidered in pink, the signature color of Black Pink. The area has been transformed into a Black Pink Spot, with special wrapping and large objects decorated with album concepts installed in major shopping malls in large cities with large floating populations such as Beijing, Shanghai, and Guangzhou, and the music video video for the title song "GO" being transmitted on large electronic boards.

Pop-up stores in five cities were also crowded. In particular, Dolby House Shanghai in Jangwon, a complex cultural street in downtown Shanghai, unfolded Black Pink's music world with immersive sounds and large screens based on Dolby Atmos. It was decorated as a space that combines music content experience through the latest technology and limited edition MD, and received great reviews from visitors.

In Japan, the fever continued. The pop-up store, which was held in central Shibuya, Tokyo, had an "open run" queue from early hours, and some products were sold out early. It captivated music fans with a variety of entertainment, including overwhelming visual production, ongoing electronic display events, and promotions from large record companies. In response, fans took a photo on the spot and shared it on social media, welcoming Black Pink's comeback.

BLACKPINK's third mini album "DEADLINE" broke a new K-pop girl group record with sales of 1.77,4577 copies within a week of its release based on the Hanteo Chart. The U.K. official and the U.S. Billboard are also at the top of the main chart, setting a new record for the largest number of K-pop female artists, proving their strong global presence.

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*This content was translated by AI.