"The song sung by seven young men 130 years ago, BTS" trailer and cover art global fan reaction

*This content was translated by AI.

Fans around the world reacted enthusiastically when BTS (BTS) released its fifth full-length album "ARIRANG" album cover art and 26-second animated trailer, which is scheduled to be released on March 20.

The trailer attracted attention with historical narratives, not just music video teasers, to match the album title "Arirang."

The video was inspired by "Seven Koreans at Howard" published in The Washington Post, an American newspaper, on May 8, 1896.

According to records, seven Korean young people studying at Howard University in the U.S. recorded Arirang in Washington, D.C., on July 24 of the same year, which is the first voice of Koreans and voice data recorded by Arirang. The trailer reinterpreted this historical moment in a modern way, starting with a scene in which seven young people gathered in front of the phonograph record Arirang, and going way beyond time with the stage in 2013 when BTS debuted.

Big Hit Music said, "This work is a modern reinterpretation of the cultural significance of young Korean men's voices and historical records that preserved Arirang's first recording."

The album cover art featured a group photo of seven members, including RM, Jin, Suga, J-Hope, Jimin, V and Jungkook, standing in front of the door of the hanok in suits. In the personal teaser, the '7' tattoo motif and colors reminiscent of Mugunghwa were used.

The fans' reaction was expressed with explosive interest immediately after it was released. When the music fan community account Pop Base released the cover art on X (formerly Twitter), it received more than 770,000 views and more than 45,000 likes within hours of posting. Shortly after the trailer's release, fan account @btschartsxdaily shared the trailer's phrase, "When the world feels heavy, when your heart is light, what is your love song?" and gained enthusiastic sympathy.

In particular, fans admired the parallel structure between seven Koreans and seven BTS members at Howard University in 1896. A fan said, "I've theorized this link since the album name Arirang was released, and it's amazing that it's actually included in the trailer. I'm so curious about how the past and present, local and global will be connected on stage," he responded.

Another fan said, "It's proven once again how smart ARMY is. He cheered, saying, "I got this whole concept with only dusty clues."

Regarding the preview of the song at the end of the trailer, "Is the last 15 seconds the song teaser? "It's incredibly good," the response continued.

Spotify Korea announced the Arirang preservation event through its official X account, saying, "I got a call from BTS," and Spotify began an interactive experience of "Decoding Arirang" in the app from the 13th, allowing fans to sequentially lift video messages from seven members.

BTS will perform 'BTS Comeback Live: Arirang' at Gwanghwamun Square in Seoul on March 21, the day after the album's release, which will be broadcast live worldwide on Netflix.

-

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.