[Official] Now a pharmacy-exclusive singer… Lee Gi-chan teams up with the Korea Meteorological Administration to launch a 'Cold Wave Prevention' campaign

*This content was translated by AI.View Original

Singer Lee Gi-chan is set to participate in the Korea Meteorological Administration's winter cold wave damage prevention campaign.

The Korea Meteorological Administration announced on the 9th that it will jointly promote the "2026 Cold Wave Damage Prevention Campaign" with Lee Gi-chan.

This collaboration was conceived based on public reactions to the catchy phrase "Gamgi-chan" (a portmanteau of "gamgi," meaning cold, and Lee Gi-chan's name), which cleverly links Lee Gi-chan's hit song "Cold" with cold wave prevention. It is drawing attention as an unusual partnership between popular culture and a government ministry.

On the 6th, the Korea Meteorological Administration appointed Lee Gi-chan as an ambassador for the "Cold Wave Damage Prevention Campaign" at its Seoul headquarters and held a street performance and on-site communication event by Lee Gi-chan in front of the building. The street performance and event received enthusiastic support from nearby office workers and citizens during lunchtime.

Lee Gi-chan not only performed his hit song "Cold" with a soothing voice but also solved quizzes about utilizing winter weather information together with the audience, cheerfully conveying the importance of preparing for cold waves. Additionally, he appeared on KBS 2TV's "Sung Si-kyung's Eardrum Boyfriend" to promote his activities as an ambassador for the Korea Meteorological Administration's cold wave damage prevention campaign and to raise awareness about the importance of checking winter weather information.

Under the theme "The first step in protecting health and safety in winter is checking weather information," the Korea Meteorological Administration will diversely present a public service campaign video containing guidelines for responding to dangerous winter weather such as cold waves and heavy snow through broadcasting, outdoor electronic bulletin boards, and social networking services. Furthermore, it plans to continue warm-hearted volunteer activities for vulnerable groups affected by cold waves in partnership with Kakao, the Rice Bowl Community Charcoal Bank, and Nongshim.

Korea Meteorological Administration Director Lee Mi-sun stated, "The first step in protecting health and safety in winter is checking the weather where you are," adding, "I hope that Lee Gi-chan's warm voice and approachable communication will serve as an opportunity to widely convey the importance of cold wave preparation to the public."

Lee Gi-chan has been running the "Cold 2026" promotion under the concept of a "pharmacy-exclusive singer," coinciding with the release of his remake song "Cold." Starting with busking at pharmacies in the metropolitan area last September, he expanded his stage to pharmacies across the country. In October, he continued his activities by being appointed as an ambassador for the Kangwon National University Hospital flu prevention campaign and participating in a flu vaccination promotion event at Uiwang City Health Center. This Korea Meteorological Administration campaign was realized as an extension of these efforts.

Yoon Mu-cheol, CEO of Lee Gi-chan's agency IPD Studio, said, "This campaign is meaningful in that it connects Lee Gi-chan's music and the content 'Gamgi-chan,' which is familiar to the public, with a public service message." He added, "Going forward, we will continue to use content and IP to deliver socially necessary messages more approachably and pursue various collaborations that allow us to communicate with the public."

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.View Original