"BTS Comeback Live: ARIRANG" Netflix VP "It's nice to have a great moment in Gwanghwamun with BTS."

*This content was translated by AI.

Global OTT platform Netflix will broadcast the group BTS's full comeback live globally (BTS, RM Jin Suga, J-Hope, Jimin, V Jungkook).

On the morning of the 20th, a pre-media briefing for "BTS Comeback Live: ARIRANG" was held at CineCube Gwanghwamun in Saemoonan-ro, Jongno-gu, Seoul. Brandon Rigg, VP of Netflix nonfiction series and sports, executive producer Garrett English, VP of Big Hit Music Kim Hyun-jung, and APAC CEO of Hive Music Group attended.

When asked how the collaboration took place between Netflix and Hive, VP Brandon League said, "I think it's an honor for Netflix to have a tremendous partnership with Hive. Our Netflix wants to entertain the world, and we thought such an event would definitely bring joy. We are happy to be able to deliver the event to countless ARMYs and viewers around the world by holding hands together," he said.

What is Netflix's vision for Korean content. Brandon VP said, "We have always been big fans of Korean content. We are happy to be able to deliver numerous contents such as "Squid Game" and "K-Pop Demon Hunters," he said. "This performance, a band called BTS, is meaningful. It's nice to have a great moment."

It is meaningful that we can be together in a historical space called Gwanghwamun. I think it's worth it to make things that BTS, ARMY, and BTS lovers come and experience. Many people think it's a good opportunity to experience K Culture and BTS," he said.

BTS will release its new album "ARIRANG" at 1 p.m. that day and hold a large-scale free performance to commemorate its comeback at Gwanghwamun Square in Seoul at 8 p.m. on the 21st. Police expect up to 260,000 people to attend the comeback performance. This is the largest since the 2002 World Cup street cheering.

The BTS members who went through "military hiatus" will finally return to us after releasing a total of 14 tracks, including their fifth full album "Arirang" and title song "SWIM," in three years and nine months. "SWIM" is an upbeat alternative pop genre that sings about the attitude of continuing without stopping in the waves of life. He released his will to swim calmly at his own pace with "love for life." RM participated in the overall lyrics and added depth to the song, and Chairman Bang Si-hyuk took over the overall production of the album to increase the completeness.

BTS, who debuted in June 2013, has released their third full-length album "LOVE YOURSELF 轉 "Tear," repackaged "LOVE YOURSELF 結 "Answer," their sixth mini-album "MAP OF THE SOUL: PERSONA," their sixth mini-album "MAP OF THE SOUL: 7," their sixth mini-album "BE," "Dynamite," "Life Goes On," their seventh mini-album "Butter," "Permission To Dance," "My Universe," 2022 "Proof," 2023 "Like Crazy." It swept the Billboard 200 chart and became a global top idol. BTS, which has broken legends in various fields such as charts, popularity, and popularity, is also called the "21st Century Beatles," a great pop figure, but as the gap has been large recently, global fans' expectations for their new news have soared to an all-time high.

"BTS Comeback Live: ARIRANG" is meaningful in that it is the first live broadcast of Netflix's music performance and the first live event to be transmitted from Korea to the world. BTS' comeback stage, which begins in Gwanghwamun, Seoul, reaches viewers around the world through Netflix.

Meanwhile, following the fever of "BTS Comeback Live: ARIRANG," a documentary about BTS's comeback journey will be released on Netflix at 4 p.m. on the 27th. "BTS: The Return" is a documentary about the comeback journey of BTS who have come together after a long wait to complete their own music. The BTS, which has made history enjoying unprecedented global popularity since its debut in 2013, looks back on the past and sheds light on the process of preparing for the next chapter as an artist.

"BTS: The Return" was directed by Bao Nguyen, who directed the Netflix documentaries "Stringer: Who Took That Photo" and "The Greatest Night in Pop History." On top of that, this Machine, a global production company that produced "Martha" and "Carol G: Tomorrow's Words Beautiful," and Hive joined forces to closely capture BTS's comeback journey.

BTS will launch an urban project called "BTS THE CITY ARIRANG SEOUL" (hereinafter referred to as "The City Seoul") throughout downtown Seoul from the 20th to April 19. Visitors will experience the "scarcity of experience" that can only be felt at certain places and times while enjoying various programs held offline. This "The City Seoul" actively utilizes red, the key color of the new report "Arirang," to provide a variety of attractions. The drone show, which will embroider Sungnyemun and Namsan Seoul Tower's media facade and Ttukseom Hangang Park, is a major program that should not be missed on the 20th, the release date of the album.

BTS will appear on the popular NBC program "The Tonight Show Starring Jimmy Fallon" (hereinafter referred to as "The Jimmy Fallon Show") from the 25th to the 26th (local time). Seven members will visit the program as a whole for the first time in about four years and eight months since July 2021.

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*This content was translated by AI.