"Korean culture Korea engine comeback" BTS performs in Gwanghwamun, spotlights foreign media [Star Issue]

*This content was translated by AI.

Major foreign media around the world are paying attention to the Gwanghwamun performance of the group BTS (BTS), which returns as a whole after three years and nine months.

The New York Times (NYT) compared BTS's comeback to Elvis Presley, the "King of Rock and Roll." Elvis Presley joined the army in 1958 when he was in his prime, and many feared that his enlistment would be a fatal blow to his career, but the result was the opposite. After two years of service, he had a more mature image and his career expanded further.

He then pointed out that BTS's "military hiatus" could be a new turning point and stressed, "It is noteworthy how it will show in the fiercer K-pop market."

Highlighting BTS's comeback, the BBC said, "For South Korea, it means more than just a K-pop group's comeback. It is an example of the return of the cultural driving force that has driven Korea's soft power by combining intense pop and dynamic dance," he said.

In addition, Forbes, a U.S. business magazine, analyzed that BTS is likely to set new records in various fields such as album sales, streaming, and tour revenue beyond a simple comeback.

Meanwhile, BTS will release its fifth full-length album "ARIRANG" on the same day and begin its comeback activities. This is the first time in three years and nine months since the anthology album "Proof" in June 2022. Through this activity, BTS will open the prelude to the team's new chapter 'BTS 2.0'. The album, which contains BTS's identity and universal emotions, was produced by Chairman Bang Si-hyuk of Hive.

On the 21st, the day after the release, BTS Comeback Live: ARIRANG will be held and performed at Gwanghwamun Square. The show will be broadcast live worldwide on Netflix. After that, BTS will start its 82nd world tour around the world, including North America and Europe, starting with Gyeonggi Province in April.

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*This content was translated by AI.