Hive Yongsan HQ opens to fans..The first person to pop up on the 1st floor is BTS

*This content was translated by AI.

Hive will open its Yongsan office building in Seoul.

Hive announced on the 23rd that it has set up a new pop-up store space for fans to visit at its Yongsan office building in Seoul.

According to Hive, the pop-up store, which was created by partially remodeling the lobby space on the first floor of the Yongsan office building, will be operated by changing the concept to suit each artist's album theme according to the album release schedule of Hive Music Group artists. The design and layout will be changed at each pop-up to decorate the space so that you can feel the theme of different artist albums.

In front of the space, a large 17.5m wide and 4m high media wall covering the two walls is located, attracting visitors' attention. Videos reflecting the theme of each album and pop-up, including the artist's music video, are expected to be screened here to create an immersive atmosphere.

As the first pop-up store, "BTS POP-UP: ARIRANG" opened on the 20th to mark the release of BTS's new album "ARIRANG" and will run until April 12. Visitors can watch the "Arirang" album exhibition and purchase official merchandise. You can also see a space production that modernizes the Korean aesthetic contained in the new report, such as a large sculpture visualizing the album name "Arirang" and a Big Dipper graphic engraved on the floor.

Pop-up visits are operated through the pre-booking system of global superfan platform Weverse to prevent congestion around and provide a pleasant use environment.

After the end of "BTS POP-UP: ARIRANG", pop-ups of artists from Hive Music Group will continue at the same place. The schedule and details of the pop-up to be held in the future will be announced through the HYBE MERCH official X (formerly Twitter) channel and the official Weverse community of each artist.

A Hive official said, "We have been holding pop-ups in many external spaces to commemorate the release of the artist's record label and symbolic events, and we continue to present them in the newly created space in the office building. We hope that it will not only be a space where you can experience artist-related content as the original purpose of the pop-up, but also be a new pleasure for fans visiting the Yongsan office building."

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*This content was translated by AI.