Rise of Passion, Brazil, too

*This content was translated by AI.

RIZE (SM Entertainment) drew attention every day with various promotions in Brazil, where RIZE (a member of SM Entertainment) visited for the first time in a K-pop boy group to appear in "Lollapalooza South America."

Rise appeared on Brazil's leading TV talk show "The Noite," which aired on March 19 (local time), and received a good response by talking with popular comedian MC Danilo Gentili about each other's culture, including music, dance, food, and language.

Not only did they enjoy a Brazilian-style party for members Eun-seok (19th) and Anton (21st), who were about to have a birthday at the time, but they also communicated with the panel and audience through several corners, including local hit song covers, word matching games, short-form content reproduction, and point choreography demonstrations, giving them a pleasant laugh throughout the broadcast.

In addition, Rise directly challenged the ZIV Gallery graffiti in the mural village of Becco de Batman, famous for graffiti in Sao Paulo, and drew attention by decorating the wall in a unique way, including writing phrases related to Rise and drawing their characters.

In addition, in commemoration of Rise's visit to Brazil, the tallest Ferris wheel in South America was lit in orange, the team's symbol, and the logo was clearly displayed in the center of the Ferris wheel, transforming it into a unique photo spot for local fans.

In addition, the members received uniform gifts marked with their numbers and names from Santos FC, Brazil's prestigious soccer team, which includes world-renowned soccer star Neymar, once again confirming the hot interest poured into Rise in Brazil regardless of the field.

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*This content was translated by AI.