The record of the first anniversary of the launch of Kakao Entertainment's "Berriz"..202 countries worldwide, 80% of global fans

*This content was translated by AI.

"In BERRIS, fans all over the world get so many hearts every second"

Kakao Entertainment's global K-culture fan platform "Berriz" unveiled the record of the past year it has made with fans around the world to mark the first anniversary of its launch. Since the official service began in March 25, fans who love various K cultures from 202 countries around the world have joined Beriz, accounting for 80% of the overseas subscribers, and it is growing stably as a global fan platform.

Beriz said it will become a playground where fandom from all over the world who love K culture communicates and adds joy beyond genres and domains like berries, which are different in size and shape, but become bigger and sweeter as they gather. Various K-pop artists such as IU, IVE, and i-dle, as well as various content IP communities such as "Pingye High School" and "Our Ballad" and differentiated services such as fan stores, are attracting attention. The cumulative number of cheers poured into the live performances held over the past year in Beriz totaled 60 million, with fans cheering from around the world twice a second on average. It's good that global fans participated The number of posts was 13 million and the cumulative number of posts was 2 million, continuing active communication.

"Beriz is a global fan platform and has grown into a space where fans around the world can meet and communicate more closely with artists and content IP over the past year," a Kakao Entertainment official said. "We will continue to strengthen our competitiveness so that fans can enjoy richer communication experiences through various K-culture IP and technology-based services."

◆ IVE and I-DLE have the highest percentage of overseas fans...#First place in fan love is IU #Diligent iKON MONSTA X #Fandom Playground IVE

Among the 202 fans in the world who joined Beriz, the most fans joined the country after Korea, followed by Indonesia, the United States, Taiwan, and China, and fans from all over the world, including Asia and North America, are active in Beriz. In particular, the communities with the highest proportion of global fans are IVE and children, who have also revealed their solid status as global leading artists in Beriz. The next artist is KiiiKiii, who debuted last year. Kiki, who debuted in March, officially launched in Berriz last year, opened a community in Berriz at the same time as his debut and began communicating with fans, drawing attention as he grew up with Berriz.

Beriz also released interesting results that analyzed the fandom tendencies of each artist through fan activities for over a year. The top 5 posts with the most comments are all IU. It confirmed the warm and close connection between IU, the "No. 1 fan love" known for her extraordinary fan love, and fans of the artist's love. VERIZ's most visited artist is MONSTA X, and each member frequently visits VERIZ and establishes himself as an "icon of sincerity" by continuing real-time communication with fans through real-time live and posting.

In addition, the fan community in IVE drew attention by making fan content the most active, such as continuing the spread of the challenge type, becoming a "fandom playground."

◆A new 'fanning mate' AI persona...Spread 'Enjoying' fandom culture through experience rather than technology

Beriz's AI Persona Showed Potential for New 'Duck Mate' AI Persona, where AI who has learned the story, worldview, and character of the work communicates with the character in the work, was praised for actively interacting with fans outside the work to expand the enjoyment of the content. In particular, the topic of conversation also led to questions and conversations about daily life as well as characters and works, suggesting that a new fandom culture through AI is being formed.

The AI comment report also added to the fun of fandom activities. There are about 5,000 secondary contents that summarize key keywords, reactions, and singularities by analyzing comments on artist posts. Rather than putting technology ahead, Beriz plans to further spread the fandom culture of "enjoying together" by sharing and communicating various topics with each other with a unique service that users naturally feel.

In commemoration of the first anniversary of its launch, Beriz will hold an event where fans and artists share meaningful experiences together. The "First Favorite Showoff Contest," where you can meet your favorite on screens in major Seoul bases with the support of fans until April 3, can participate by posting special moments with artists on the K-Pop Square community in Beriz with a designated hashtag. "Favorite Artist," which ranked 1st to 3rd, will be available on large screens in major bases such as COEX and Hongdae in Seoul in early May. In addition, if you leave a happy birthday message with the #Berriz_1st_Birthday hashtag on Berriz's official SNS X until the 29th, you will receive limited edition goods through a lottery.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.