London Eye has strong red lights! "Arirang," a cross-border BTS, occupies landmarks in London and New York.

*This content was translated by AI.

Group BTS (BTS) heated up the night in New York and London beyond Seoul.

BTS released a compilation video of "BTS THE CITY ARIRANG" on the team's YouTube channel at 10:30 p.m. on the 25th. This is a project that expands major cities around the world into one huge festival site and immersive media space to mark BTS's comeback.

South Bank of London and Brooklyn Bridge in New York also joined in celebrating BTS's comeback. The London Eye, a landmark in London, was spectacular, lit with intense red lights. On the outer wall of the nearby building, a media façade with the album logo and members carrying Cheongsachorong were screened. In New York, drones formed a group dance against the backdrop of Manhattan's skyline. "NEW YORK, WHAT IS YOUR LOVE SONG?" "ARIRANG" and the team name "BTS" and the number "7" symbolizing the seven members were clearly engraved in the night sky. Hundreds of drones implemented the Big Dipper, creating a cross-border impression.

In addition to global landmarks, the video vividly captured the colorful media facade in the heart of Seoul and the moment citizens breathed together. Shinsegae Square drew attention with its 3D visuals that seemed to pop out of the screen any moment.

The media facade, which was implemented with the wall of Sungnyemun Gate, National Treasure No. 1, depicted the silhouette of a leisurely walking BTS magnificently. Thousands of citizens gathered at the scene each held their cell phones and captured the historical moment that unfolded in front of their eyes. The Sungnyemun Media Facade was held to commemorate the comeback of BTS on the 20th and is considered a successful case of breathing a modern breath into cultural heritage.

The heat of the festival continued throughout the city. Namsan Tower in Seoul launched the "Arirang" album logo, and thousands of drones over the Ttukseom Hangang Park embodied the faces of the seven members in amazing detail, drawing cheers from the scene. Yeouido Hangang Park's "Love Song Lounge" also held citizens' steps late at night with busking performances and colorful experience events.

"BTS THE CITY ARIRANG" has become a festival that connects Seoul, London, and New York. In Seoul, programs featuring various charms of the city, such as DDP's "Amy Madang" and Cheonggyecheon's "Love Quarter," will be opened.

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*This content was translated by AI.