IVE Lee Seo, brilliant 20-year-old "Human Cherry Blossom".

*This content was translated by AI.

Group IVE (IVE) Lee Seo boasted a bright visual resembling spring.

Fashion brand National Geographic Apparel unveiled its 2026 SS campaign "Rober ZEN" with Lee Seo on the 31st.

Lee Seo has been a model for National Geographic Apparel since last year. Inspired by Lee Seo's first spring, which turned 20 years old, the campaign was designed with a concept that captures the excitement and free mood of a new beginning, attracting the attention of global fans.

In the background of the warm sunlight-infused space and nature, Lee Seo's unique bright and lively charm and cheerful movements are combined to complete the fresh spring atmosphere.

Lee Seo drew admiration by perfectly performing natural and trendy styling using sneakers with her own charm in the pictorial. From casual looks of comfortable silhouettes to styling suitable for light outings, it proved its conceptual digestibility like "MZ Generation's representative icon."

Starting with this campaign, National Geographic Apparel plans to strengthen its brand message by introducing various season contents with Lee Seo. A brand official said, "We wanted to express the beginning of spring through Lee Seo's bright and free energy, who turned 20 this year."

The "Spring at the fingertips, Robergen" campaign with Lee Seo and National Geographic Apparel can be found on the brand's online mall and official SNS channel.

Meanwhile, IVE, to which Lee Seo belongs, held the "2026 IVE 4th Fan Concert 'DIVE Into IVE' (2026 IVE THE 4TH FAN CONCERT 'DIVE Into IVE'" at Incheon Inspire Arena on the 21st and 22nd and met with fans. Starting with Kuala Lumpur on April 4, they will meet with fans from all over the world, including Asia, Europe, the Americas, and Oceania, through their second world tour "SHOW WHAT I AM."

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*This content was translated by AI.