Get Cortis..The 'CORTIS Effect' became a hot topic in the advertising industry

*This content was translated by AI.

The boy group CORTIS has emerged as an advertising trend.

In particular, brands pay attention to the spirit and authenticity of Cortis (Martin, James, Ju Hoon, Sung Hyun, and Geonho). The meaning of "Think freely outside the standards and rules set by the world" in the team name meets the philosophy of each brand and has an upward effect. The creative energy shown as a "Young Creator Crew" who co-creatures music, choreography, and videos is also an attractive point.

A typical example is a collaboration with Apple, a global company. Cortis participated in the "Spotlight: Coloring Outside the Line with CORTIS" talk stage in Myeong-dong, Seoul, on March 13 to commemorate Apple's 50th anniversary. Apple introduced Cortis as a "team that shows unique colors," and the members told actual creative stories using Apple products. Cortis continues its innovation-based partnership by releasing a performance video of its debut album track "GO!" as content dedicated to Apple Vision Pro.

In some cases, the influence of global fandom stood out. On February 26, when the lyrics of the new song "YOUNGCREATORCREW" were first released through the Hancom Hitters acid rain game of Hangeul and Computer, the number of game plays on the day surged 11 times. Active users in the United States also increased by about five times. In addition, skin care brand Torriden recently announced that the planned product, which Cortis was exclusively used as a model, was sold out within 10 minutes of sale. In other words, the influx of fandom has led to an interest in the brand and a practical purchase.

Underlying a series of collaborations is their unrivaled achievements. Cortis's first mini album became the second "double million seller" (based on the circle chart) of K-pop's all-time debut album. Strong social influence also played a part. Tim's official Instagram and TikTok accounts became the first K-pop boy group to debut within the last five years to surpass 10 million followers each. In addition, based on consensus with teenagers and 20s, it recently collaborated with EduTech company ZEP's participatory learning platform "Jep Quiz." In addition, he is working as a model for leading brands such as KT, Red Bull, Barnes, and Acube.

The fever in the advertising industry is spreading to expectations for a comeback. On April 1st, April Fool's Day, several brands drew attention by posting content using Cortis' portrait and the title song "REDRED" on their SNS accounts. The song and music video for "REDRED" will be released on April 20. Then, on May 4, the 2nd mini-album "GREEN" containing a total of 6 songs will be unveiled.

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*This content was translated by AI.