BTS, DDP → 'Arirang' that captured Cheonggyecheon..."BTS The City" officially opened

*This content was translated by AI.

Boy group BTS (BTS) is redefining the landscape throughout Seoul with its urban project "BTS THE CITY ARIRANG SEOUL" (hereinafter referred to as "The City Seoul"). It transforms the entire city center into a huge cultural venue enjoyed by all citizens, providing a "scarcity of experience" that can only be felt here.

"ARMY MADANG" appeared in the Dongdaemun Design Plaza (DDP) area on the 6th. The sentiment of "Madang," a unique communication space in Korea, was reinterpreted in a modern way, and visitors enjoyed it together. Entering the entrance along the delicate curve of the outer wall of the DDP projected with intense red light, a giant sculpture with the phrase "WHAT IS YOUR LOVE SONG" greets visitors. This unique box-tape object has become an iconic photo zone that marks the beginning of the festival.

Experiential programs are also popular. In "CUSTOMIZE YOUR Arirang", you can design T-shirts and light sticks with your own emotions. Visitors are busy putting album-themed stickers on T-shirts and light sticks and dressing their tastes with their own phrases. Participatory exhibitions to complete the story of "Arirang" are also in full swing. In the "FILL YOUR LOVE SONG" zone, he writes down his favorite songs and lyrics on a red ball. It brings the balls together to complete a huge album logo and creates an exhibition in real time. The booth of "KEEP YOUR LOVE SONG," which explores the lyrics of the songs and keeps them as postcards, and "CAPTURE YOUR MOMENT," which produces photos and photo cards with frames dedicated to "The City Seoul," is full of people recording the moments of the festival.

"The City Seoul" has expanded its scope to Cheonggyecheon Stream, which has the historical atmosphere of Seoul, transforming the entire city into a stage. At night, colorful lights intersect over Cheonggyecheon Stream, and "KEEP SWIMMING," the message of Shinbo's title song "SWIM," flows like a swimming on the water. Citizens can enjoy the excitement of walking through Cheonggyecheon Stream and discovering the hidden messages of BTS everywhere.

The Willow Bridge Promenade and Ogansu Bridge transform into a street of light embroidered with "KEEP SWIMMING" to catch the steps of citizens taking a walk. The large staircase in Yongsan Station Square is transformed into a huge blue swimming pool. The colorful typography, which fills the entire staircase with blue waves, provides an immersive feeling as if walking in the water. It gives citizens who pass through the daily landscape an unexpected cool sense of liberation and a surreal visual experience.

"The City Seoul" is widely developed based on major landmarks in the city center. In addition to the spectacular music light show at the DDP, the media facade of Shinsegae Square, and the "Love Quarter" at the National Museum of Modern and Contemporary Art fill all parts of the city. In addition, it is a collaboration program linked to the fields of mobility, accommodation, finance, and F&B that allows you to experience "The City Seoul" anywhere in your daily life. The "ARMY Yard" will run until the 12th, and the "Love Quarter," which will be held in Cheonggyecheon and Yongsan Station, will continue until the 19th.

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*This content was translated by AI.