"There's Chunsik who looks like Jang Won Young?"" Berries Celebrates 1st Anniversary With 'Custom Gift Box'

*This content was translated by AI.

Kakao Entertainment (co-CEO Ko Jung-hee and Jang Yoon-joong) global K-culture fan platform Berriz completed a meaningful anniversary by presenting a special one-year gift box to K-pop artists who have been together for the past year.

The gift box is composed of a tablet PC, an artist-custom case, a branding pouch, and a key ring with Beriz's own sensuous brand identity, and it is an intensely colored cake box that melts the excitement of the first anniversary of the party throughout the package.

In particular, the main character who captivated the hearts of artists at once is "Artist Customized Chunsik," which takes the image of 68 artists. Choon-sik, a popular character of Kakao Friends, has been reborn as a "one-of-a-kind character in the world" in each artist's hairstyle, stage costume, and unique atmosphere. Chun-sik's unique soft cuteness was added to the artist's iconic charm, completing the artist's unique character.

In addition, customized messages for each artist reflecting the history of his activities in Beriz over the past year have been added. IU, who received the most likes and comments, KiiiKiii, who wrote the most comments to fans, is the "No. 1 fan love," MONSTA X, who received enthusiastic support from fans, is a "single-minded lover," IVE, who showed active visits and communication, is an "unique muse," and WOODZ and NOWZ, who recorded the longest live time, are nicknamed "King of Live" and "CEO Energizer," respectively.

The handwritten letter, which was delivered together, added the meaning of the special time that fans, artists, and platforms have created together, with the message, "Let's go beyond this special time that was possible because we were together and fill it sweeter every moment in the future." Artists such as WJSN, CRAVITY, YUHZ, and IDID received gift boxes and shared authentication photos and reviews through their SNS and Beriz community, sharing joy with fans. Fans also enjoyed Beriz's first birthday with reactions such as "I think time together became a gift," and "Chunsik, who looks like his favorite, is so cute."

An official from Kakao Entertainment said, "Beriz's first year was a time that fans and artists have made together," adding, "This gift is a thank you to the artists who have been with us on the journey, and a hope that more memories and experiences will continue in the future."

Kakao Entertainment's global K-culture fan platform Berriz is a playground for fandom fans from all over the world who love K-culture of various genres, including K-pop, dramas, entertainment, movies, and sports. Fans from 202 countries around the world have been together for the first time in a year since the official service began in March 25, accounting for 80% of all subscribers, making it a stable global fan platform. In addition to various K-culture IP fan communities and fan stores, it is expanding the fandom experience with differentiated services such as AI persona communicating with characters who have learned the world view in the work, and AI comment reports that summarize the activities of fans at a glance.

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*This content was translated by AI.