HYBE's New Girl Group TUIDE Receives Global Praise for Debut Track [K-EYES]

*This content was translated by AI.

TUIDE (TUIDE), a new girl group under HYBE's label ABD, has captured the hearts of fans worldwide immediately upon debut. The music video for their debut title track "Sun Kiss" was released yesterday evening and, within just 20 hours, accumulated over 2.6 million views and more than 12,000 comments, garnering a strong positive response.

According to the agency ABD, as of 9 a.m. on the 25th, all five tracks from their debut mini-album "TUNE & PLAY" charted on Melon's "Hot 100" (based on releases within 30 days). The title track "Sun Kiss" ranked highest at No. 16, followed by "GRLS" at No. 18, "ABD" at No. 54, "Echo" at No. 56, and "Flip-Flop Girl" at No. 57. It is evaluated that the group's high-quality musical identity has been widely recognized, as a rookie group that just debuted managed to place all album tracks—not just the title track—on the charts. The music video also quickly established their presence overseas by ranking fourth on China's QQ Music Video Chart immediately after its release.

TUIDE officially debuted on Monday the 24th with the release of their debut EP "Tune & Play" alongside a showcase held at Yes24 Live Hall in Gwangjin-gu, Seoul. The seven-member group consists of leader Seo-hee, Seo-yeon (younger sister of TWICE's Ji-hyo), Elena, Jia, Saki, Se-a, and Lee Ha-neui. Members hail from diverse nationalities including South Korea, the United States, the United Kingdom, and Japan, with ages ranging from those born in 2006 to 2011. The group promotes its own genre called "Soultronic," which blends soulful vocals with electronic beats. Their music is noted for seamlessly moving between genres such as R&B, house, and UK garage while simultaneously capturing a relaxed groove and vibrant energy.

Notably, the title track's music video was filmed in Iceland's mountains, seasides, and mountain roads, further sparking interest by portraying their journey of discovering unique joys within vast natural landscapes.

Global fans' reactions immediately after the release on YouTube comment sections and X (Twitter) were overwhelmingly positive. One overseas fan wrote, "This song feels like the very end of summer. It's the first time I've felt such a nostalgic yet free vibe," while domestic fans responded with comments like, "It's a shame the song is ending" or "The music video makes me want to jump out and travel right away." Another fan praised, "Filming in Iceland was a divine move," adding, "The chilly atmosphere of the song pairs perfectly with summer in Iceland." Japanese fans also left messages such as "(Congratulations on your debut)! I'm so glad I got to know TUIDE early," while Spanish-speaking fans exclaimed, "Everything about this song—the image and sound—is so natural and full of life. The entire album feels like a treasure."

Interest in each individual member was also intense. Particularly regarding Seo-yeon, known as TWICE's Ji-hyo's younger sister, over 700 likes were received on a comment stating, "Ji-hyo must be so proud of her little sister," and the TWICE fandom account "Once" posted a notable message: "Once supports you, Seo-yeon. Congratulations on your debut." During the debut showcase, Seo-yeon herself expressed her ambition: "I want to play a refreshing role like soda within TUIDE. I often hear that I have great expressiveness, and I'd like to fill the group's color with a sparkling, zesty charm like fizzy soda." Even regarding Elena's part, fans repeatedly replayed the segment after comments such as "At 1 minute 45 seconds, Elena is truly a hidden weapon. The mood changes completely from this point onward," indicating that despite being their debut track, each member's presence is receiving balanced attention.

Meanwhile, the production of the tracks for this debut album was handled by the producing team Groovy Room. TUIDE has reportedly adopted a strategy to compete through music and stage performance itself, having previously released previews such as a Highlight medley and a performance video of the track "GRLS." Han Seong-su served as the master professional overseeing the production of TUIDE's album.

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*This content was translated by AI.