Hwasa adds three more ad contracts.. Still receiving a flood of collaboration requests

*This content was translated by AI.

Singer Hwasa (HWASA) is rising to become the "Queen of Ads."

On the 9th, Hwasa, who is currently gaining popularity with the release of her new digital single "So Cute," has recently been selected as a model for three companies, proving that she is a "blue chip" in the advertising market with a high valuation.

First, Hwasa was chosen as the model for a high-potency probiotic brand. Her powerful performances on stage and her image full of health were evaluated as well-suited to the brand.

Hwasa, who gained popularity as a "Mukbang Goddess" through broadcasts such as MBC's "I Live Alone," was also selected as an exclusive model for a chicken specialty brand. She is praised as a model who can well highlight the brand's charm, which has sought to become younger and more stylish beyond its 37-year tradition.

Additionally, Hwasa was selected as a model for a body-fit underwear brand and will launch the "I love my curve" campaign. Hwasa's image, which has confidently expressed her own charm without being bound by others' gazes, perfectly aligns with the brand's philosophy of "loving one's body as it is," leading to her selection as a model.

Beyond this, Hwasa is receiving additional selections and collaboration requests as a model for brands in various industries, including luxury brands and women's casual wear, preparing to widely establish her status as the "trend-setting Queen of Ads."

Hwasa will appear at "Rock in Rio," the world's largest music festival, held in Rio de Janeiro, Brazil, on September 11 (local time), showcasing her vocals and performance as a representative K-pop diva to fans worldwide.

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*This content was translated by AI.